Following an fantastic evening last Thursday, we are pleased to be a runner up in the 2014 ME Awards. Congratulations to QApp who won best mobile billing provider.
We are pleased to announce for the 2015 iDate Awards in January, txtNation made the Finalists! We will be attending the iDate show in January, among the other four finalists.
txtNation.com is a finalist in
**Category: Best Payment System **
We will be listed at http://www.idateawards.com from November 10.
We have launched our new website; www.txtnation.com, updated to showcase all Mobile Billing and Messaging options we provide.
Be sure to visit our new website to check out all that’s new with us and everything we do!
Jon Rowsell, txtNation’s managing director, attended the AIME Quarterly General Meeting on 23rd October in the City of London.
It was kickstarted by Garret Doyle, COO of Irish consultancy Red Flag. Garret was formerly CEO of iTouch, a substantial aggregator ten years ago, which was subsequently acquired. Red Flag lobbies on behalf of diverse industries, with recent activity centring on big tobacco’s issues with non-branded packaging and aiding charities with Premium SMS donations to maximise Gift Aid. Garret shared his experiences of lobbying for policy change with its benefits and pitfalls.
The Payment Services Directive (PSD) was a recurring topic at the GM, where we learned more about how AIME, PPP and the MBG are working together, alongside the UK Treasury, on the wording of this key directive, including exemptions for mobile billing and marketing from Financial Services Authority oversight. Selling physical goods via mobile, which is currently blocked, was also touched upon in that context.
Next up was Jeremy Stafford-Smith, Vodafone B2B Compliance Manager, who invited txtNation along with other L1s to a workshop on the customer journey, focussed on bringing consistency, timeliness and accuracy of information throughout the value chain to benefit end users. txtNation will report back on the success of these customer care implementations in November.
Jeremy Flynn from Empello, which monitors compliance on behalf of Vodafone, highlighted the importance of prominent, clear customer care details and the crucial responsiveness of support personnel through each provided contact method. Receiving prompt service was heavily underlined as key to providing effective customer care and he reminded us of the simple choices open to complainants: the number checker on PhonepayPlus’s website, which acts as a database of all registered L1 providers, and the prominent, red “Complain” button, highlighting the importance of providing timely customer care.
AIME has been doing a good job, proactively targeting other sectors to stimulate member activity, with recent representation of the organisation at the Telemedia trade show. Other activity is planned, with the focus on apps and gaming at Apps World (12th – 13th November) and on iGaming at Pay360 (25th November), as well as next year’s Digital Media Summit (February 2015). Major press and online media coverage is also planned.
This year saw AIME release their Digital Marketing Guidelines, following lengthy consultation, and although they do not yet form part of PPP’s official Code, they will be taken into account as mitigation when adopted during tribunal.
The AIME Early Warning System, which confidentially keeps industry ahead of potential issues through inter-group notifications, was trumpeted as a success, though a request for more submissions was heard. Similarly, AIME is planning to form a group called COBRA, drawing parallels with the UK Government’s emergency response group of the same name set up to respond to emergency situations in the realm of interactive media and entertainment, helping reduce potential consumer harm and relieve resources by stemming problems before they escalate.
Next was exciting news of a 2015 Telemedia / AIME UK event to be held somewhere outside of London, details to be released in the coming months. We’ll write about that on the blog when it is announced.
AIME has formed a new Charity Working Group attended by Children In Need, Comic Relief, Soccer Aid, Cancer Research, among other charities, with the primary aim of collecting Gift Aid through SMS reply rather than mobile micro-sites. The opportunity effectively represents a £3.75m blackhole, where donors don’t complete the requirements necessary to avoid 25% of the donation going into UK government coffers.
Rory Maguire of AIME received praise for playing a notable part in the ongoing 13th Code Consultation, backing various changes including upping the maximum daily cost per “call” (same will apply to SMS) to £45 from £30, the prior permission regime changes that mean it should need less administration to go live with services by reducing the lengthy approval process, and a lower barrier to contest tribunal decisions.
Various parts of the consultation were objected to, including, importantly, the classification of children’s services, with outliers like Candy Crush Saga being classified as a children’s service, due to it’s cartoon nature, despite the biggest user demographic comprising women in the 18 – 30 age bracket.
Other business saw calls for AIME being involved in EE’s recent announcement, with Three’s upcoming backing, that will herald new rules preventing multibill Premium SMS so that you can no longer send, for example, 2 x £1.50 messages to bill £3.00, as well as signalling a change to all regulatory messages so that the likes of spend reminders and Payforit opt-in PINs have to be terminated via their direct routes, as opposed to cheaper standard rate MT routes.
All in all, it was a busy, proactive and positive meeting that focussed on a number of vital topics to our sector.
Through txtNation’s direct mobile operator connectivity in Finland, we have further added to billing functionality by releasing header enrichment options.
Available across several mobile networks in Finland; Elisa, Saunalahti and Sonera:
- Mobile Internet Billing (Direct Billing) is available on Elisa, via their Mobile Internet Payment System (MIPS) which includes MSISDN Forwarding to provide ‘Single-Click’ Billing. Available for Elisa and Saunalahti one time and subscriptions.
- MSISDN Forwarding (Header Enrichment) is available on Sonera using Charger Billing to enable ‘Single-Click’ payments on mobile websites.
- MSISDN is not available on DNA – optional flow for this network is Web Opt In (WOI) or MO op-in.
Last week several members of txtNation’s Business Development team attended Telemedia in Marbella.
The event was a great success getting time to spend with current clients and partners. A speaking slot on Mobile Web Optimised Billing was also presented by txtNation.
Some pictures from the event below:
Leading SMS Messaging Aggregator, txtNation have announced they have released a new, next generation SMSC in a bid to mix it with the best, in the SMS wholesale market.
Substantial investments over the last year have enabled txtNation to add further functionality and routing options to their messaging services.
txtNation are responsible for terminating hundreds of millions of SMS messages and HLR lookups each month. The new SMSC has been plugged in to their already well established direct mobile operator connections and to improve this growth further they have added a scalable infrastructure that is required to facilitate the high volume of messages.
One of the main reasons for adding the new SMSC was the demand to support SS7 and Sigtran connectivity. These features have now been added with many other new features including an advanced low cost routing platform with flexible service based logic, home routing functionality, multiple improvements across filters and messaging rules, increased monitoring and reporting, pricing control and a focus on reducing network demands; meaning the removal of additional capacity on HLR.
txtNation claim they can now process a throughput in excess of 2000tps via their new SMSC and alongside this they can provide a newly revised fully global A-Z routing table for wholesale clients who demand stable, quality routing and pricing.
Access to the rapid availability of bulk SMS messaging rates from mobile operators globally, is all part of the new interconnection options now available from this set up. All of this extra value meaning the business is in an enviable position to deliver on their promise on high quality global messaging.
Michael Whelan CEO, txtNation commented “Our new SMSC gives us improved throughput and pricing options for our clients internationally across SMS termination and HLR Lookup. Clients can now take advantage of our new features and improved coverage with our wide range of API options.
By skipping messaging partners in the middle and brokering with the telco’s direct, provides our clients with higher throughput, improved service levels and better pricing options.”
txtNation’s proven track record in the industry as a leading aggregator, working in multiple markets and being renowned for SMS termination, has led to much interest from clients.
To coincide with this, a specialist business development team based in Manchester, England is currently being set up, focussing on wholesale SMS messaging with it’s aim to follow on from txtNation’s Enterprise success.
Paul Adams, txtNation Head of Messaging commented, “Earlier this year we decided to make a significant financial investment into our infrastructure with a new SMSC, plugging in our already established forty plus direct mobile operator connections and adding further wholesale routes. To celebrate the launch of our new SMSC we are offering fixed rates for the next couple of months, for those signed up by the 6th October.
We are all looking forward to a very successful 2015, welcoming our new wholesale team and watching them play a major part in our future success.”
txtNation are offering interested businesses the opportunity to test out their new SMSC by emailing firstname.lastname@example.org.
You can find out more about txtNation and it’s mobile messaging by visiting http://www.txtnation.com/about/call/, emailing email@example.com or calling +44 (0)203 283 8828. Latest news can be found on txtNation’s blog at http://blog.txtnation.com.
World Telemedia, Marbella runs from 15th to 17th October. txtNation’s business development team will be in attendance.
Mobile web optimised operator billing will be a big focal point for this event, with txtNation showcasing many country options.
txtNation recently attended the Wholesale World Congress which took place in Madrid on 3rd – 4th September.
The Wholesale World Congress (WWC) is one of the main events in the Wholesale SMS community’s calendar and offers a great opportunity to meet new and existing clients. It is an event for the entire industry with participants from all areas of the wholesale telecom industry including voice and SMS.
As txtNation enter the wholesale space for Bulk A2P SMS traffic it made perfect sense for txtNation to attend and meet service providers and develop new relationships. As a result of attending the show we have already converted a number of opportunities and work further to open up our extensive reach list for Global SMS termination.
Paul Adams, Head of Messaging at txtNation commented “A well organised event in a great central location, giving the opportunity to meet with new clients and spend some downtime with existing clients.”