In response to the growing use of mobile internet in Ireland, txtNation has launched its optimum mobile billing solution for the mobile web, ‘Single-Click’ payments. The new service enables customers to pay with one click, being charged to their phone bill or pre-paid credit.

With a population of over 4.5 million, Ireland currently has a smartphone penetration of 53%, compared to 39% in late 2012. On top of this, more than one in four people in Ireland has access to a tablet, driving commerce on devices.

Recent statistics also show that 82% of 18-24 year olds in Ireland own a smartphone, compared to 79% of 25-35 year olds and 29% of over 55s. 18-35 year olds are a key demographic for mobile payments, highlighting the opportunity for business growth through m-commerce.

txtNation enables mobile payments in Ireland in partnership with the mobile networks; Vodafone and O2, providing the interface as a gateway to the platform via mobile operator billing. Merchants are able to customise the payment window to suit the rest of their website.

How ‘Single-Click’ mobile billing in Ireland works:


Accessed on a mobile using mobile internet

Accessed on a mobile using mobile internet

Accessed on a mobile using WiFi

Accessed on a mobile using WiFi













The billing window is customisable. The above is an example. 

This follows the launch of ‘Single-Click’ payments in Sweden and the UK and is part of the award-winning company’s push to provide optimum mobile billing solutions for the mobile web in a number of countries.

txtNation’s Irish ‘Single-Click’ mobile payment solution detects the user’s mobile number through MSISDN forwarding, then accessed on a mobile web connection. This then enables the customer to click one button to pay.

Michael Whelan, txtNation CEO said “We are delighted to be able to offer ‘Single-Click’ billing in Ireland. Mobile web optimised payment solutions are key to growth through mobile as they offer the best possible customer experience, greatly increasing conversion rates.”

To get set up its as simple as declaring your URL(s) to txtNation. We will then white list them with the mobile networks. Read more on our FAQ. See our API and read more about our coverage in Ireland. If you would like to discuss how your business can benefit from ‘Single Click’ mobile billing, please contact us.

We are pleased to announce that we have improved our support announcement setup, and now offer a more targeted system, with increased relevance.

The main forum is now available here and you can visit the sub forums below:

With the improved support announcement system, you can now subscribe to the most targeted forum for you. Each announcement has a dedicated topic, allowing for subsequent updates.

We have also added a guide to understanding your account balance in MytxtNation.

billing headers



Our new FAQs are now online at My Account (Balance, Statistics), showing full details on your billing activities.


Keep up to date on connectivity, market availability, regulation changes, network uptime and key Mobile Billing and Messaging updates. If you have any feedback on our support system, please contact us. .

In the last couple of years, Video on Demand (VoD) streaming and PPV has grown on mobile. According to the Ericsson Mobility Report for June 2013, video accounts for more than 30% of all mobile-data traffic, globally. On average, 2.7 million VoD requests are made in the UK alone, every week.

With viewers watching on demand content for an average of 3.5 hours per week, and mobile devices pulling in up to 50% of viewing time, mobile is a key area for VoD.

One of the key issues surrounding Over-The-Top (OTT) content and VoD is how to monetise it. Advertising is commonly used, however, this can be damaging to the overall customer experience. Below are reasons why mobile operator billing can offer a strong solution to the problem.

  • Quick and seamless payments. Mobile web optimised mobile billing offers the customer a simple billing process. They are charged to their mobile phone bill or pre-paid credit, without having to fill in the long forms associated with credit card.
  • Attract non-credit card customers. For those who don’t own a credit card, mobile billing offers another option.
  • Audience Profile: 16-30. This is a key demographic for those who consume VoD and OTT content. This is also a key demographic for mobile payments.
  • High conversion rates. The quickness and easiness of mobile billing results in fewer drop-offs. Where direct operator billing is available, conversion rates can be as high as 85%, whereas credit card conversion rates can drop down to as low as 7% on mobile.

The Quality of Experience (QoE) for VoD streaming users on mobile is an area that is currently improving, with the streaming quality not high enough in many cases. Mobile billing can offer a simple way to charge users for premium service.

Video streaming on mobile is set to grow in the coming months and is likely to pass 45% of all mobile-data traffic in the next five years.

To find out more about mobile billing, please contact us.

Many online dating communities and social media services have run into issues surround fake accounts. As these fake accounts are created on their websites, it damages the credibility and cuts retention rates. This can also be a method of distributing malware to users’ phones and computers.

According to a 2012 report, 1 in 10 online dating profiles are scams, highlighting the extent of the issue.

Dating and social sites risk losing the confidence of their customers unless this problem is tackled. This is where SMS can come in as a valuable tool. To cut down on fake accounts, you can enable your users to enter their mobile number, receive a PIN (aka. OTP  One time password) and enter it to verify, therefore, associating their mobile number with their account.


If all accounts need to have a mobile number associated, this reduces the ability to create multiple usernames.

This solution can work for free dating sites, using the above flow, but also for paid dating sites. By using a Premium SMS to charge users directly to their phone bill or pre-paid credit, this offers a simple and easy payment solution as well as a preventative measure against fake profiles.

To add a further level of validation to this process you can add HLR Lookup to aid verification for OTP / PIN’s.

Users are very aware of the problem, so with a secure prevention tool like SMS, you can not only prevent issues, but also boost consumer trust.

If you would like to discuss ways in which SMS can be used to combat fake account creation, please contact us.

This month’s AIME General Meeting at Denton’s, One Fleet Place was well attended as usual, with members from txtNation’s Business Development team travelling to the event. One of the main topic covered was the Nominee of Board members. Each nominee was given the opportunity to give a 2 minute manifesto and why they should be voted onto the Board. There was a good variety of nominees all with a wealth of experience and knowledge of the industry and all would be an asset to the AIME Board.

AIME also promoted the member referral scheme offering a gift vouchers incentive for current AIME members introducing potential new members.

We had some incisive and interesting presentation covering topics such as cyber crime, VAT changes, social ardencies from a USA perspective and analytics, showing user behaviours.

The event concluded with networking in Jamie’s Bar.

Mobile Web Optimised Payments

Why Use Mobile Web Optimised Mobile Billing?

We recently announced that growing web trends have moved us towards ‘Single Click’ payments, for the optimum customer experience when used on mobile handsets. We have seen many businesses requiring better customer journeys on mobile, rather than optimising first for the traditional web.

As we are launching mobile web optimised payments across a number of countries this year, the infographic below explains the reasons why now is the right time for you to enable your customers to pay by mobile, with our optimum solutions.

Recent statistics show us that more and more people are accessing webpages through their mobile handsets. Mobile’s share of webpage views has gone from 4.5% in 2011 to 28.7% in 2014. It is likely that this trend continues for years to come. Almost 80% of internet users across the world use the mobile web. This means that many users are accessing the internet on their handsets as well as on their desktops. Both of these statistics show the growing need for a mobile optimised customer journey.

The growth in internet use on mobile handsets is largely due to the growth of smartphone penetration, with smartphone users worldwide totalling 1.75 billion this year.

infographic - Single Click 

txtNation will be announcing further mobile optimised flows using operator billing in a number of different countries over the coming months. The business will be showcasing Single Click in the following countries:

  • UK
  • Ireland
  • Belgium
  • Norway
  • Denmark
  • Sweden
  • Finland
  • Switzerland
  • KSA
  • Russia
  • South Africa

To find out how your business can benefit from mobile web optimised payments, contact us.

The importance of mobile for gambing and gaming in recent years is clear, with players more often, choosing to play on their handsets, and operators looking to cater to their needs. In our latest webinar, Michael Greenberg, txtNation’s NBDO for iGaming discussed ways to increase conversion rates and retain and re-activate current and lapsed customers, using mobile.

You can see the recording of our webinar below:

Recorded Webinar – Increasing Conversion and Retention for iGaming from txtNation on Vimeo.

If you would like to discuss anything raised in our webinar, please contact Michael Greenberg.

We have worked with a number of businesses in the finance industry who have found SMS messaging to be an extremely effective retention tool. The opportunity for low-cost, regular communication can greatly increase loyalty.

SMS messaging is quick, with open rates generally between 95-98% in the first two minutes. The directness of the communication, straight to the handset of the intended recipient attributes to a low average response time for SMS, at just 90 seconds, with email response times are around 90 minutes. Response rates from mobile messaging campaigns vary between 15 and 30%, making it a highly powerful tool.

By using mobile messaging for your retention and acquisition campaigns, you can save on paper costs, eliminate the need for large collection teams and cut down on the number of inbound calls to your business.

Mobile Messaging for Finance and Banking


As an acquisition tool, using a short code for customers to contact is an effective call to action on your advertising. Purchasing a datalist and running outbound SMS marketing campaigns to the contacts can also cost-effectively increase the number of new customers.

Payment reminders, account balance, service updates, overdraft alerts, personalised marketing and transaction confirmations all add value, helping you to retain customers.

By using txtNation’s API for your SMS marketing, you can integrate our solutions with your own software and systems, allowing you to use SMS in as many ways as you see fit for your customers’ needs. Read more about our one-way and two-way SMS solutions and contact us to find out more about how your business can retain and re-activate customers by using mobile messaging.

25. March 2014 · Write a comment · Categories: hlr, mnp, OTP


Using OTP (PIN) to enable access to services and features is a common practice. OTP (PIN) with SMS refers the delivery of One-Time Passwords to customers mobile phones. This model enhances previous flows and enables it to become more secure, flexible, cost efficient and user-friendly.

Recent statistics show that up to a staggering 20% of PINs are not delivered successfully to users’ mobile phones, with close to 50% of PINs not arriving at their destination due to invalid MSISDNs provided by the mobile phone subscriber at entry.

On top of this, over 10% of PINs failed to be delivered due to inaccurate entry, technical issues and such like. These are startling statistic, so we’re discussing what can be done.

Using Number Lookup to verify and validate your mobile numbers

You can avoid the issues highlighted above by introducing HLR Discovery Lookup. This will enable you to verify and validate all your numbers more efficiently and reduce the chance of sending PINs to invalid or inaccurate mobile numbers.

To combat these technical difficulties you can use HLR Number Lookup to verify where the mobile subscribers are located and check their MSISDN in real-time, before sending them a PIN.

Advantages of OTP (PIN) using SMS:

  • High conversion rates
  • Effective screening tool
  • Easy to use
  • Better user experience
  • Instant verification
  • Cheap: Cost Effective compared to other options

Read more - Get the best results from SMS Marketing

Take a look at our previous Webinar, using HLR Number Lookup for Mobile Marketing.

View our SMS API’s

View our HLR Lookup API