If you do premium rate business in the UK, you will need to register with the regulator PhonepayPlus by September 1st 2011.
On that date, it will be mandatory to register your business for regulatory reasons. This is not optional. We will be monitoring all our clients doing premium traffic in the UK to ensure that they are registered.
It is essential that you take steps now to register if you have not already done so.
The good news is that registration is quick and easy, using an online form. There is a one-time cost of £80 +VAT to register. This rises to £100 +VAT on September 1st.
Once you register, please let our team know your registration number. Your txtNation service may be at risk if you fail to let us know. You can contact your account manager or our support team to do this. As always, we are here to advise you if you have any concerns or questions.
The registration ensures that all individuals and businesses involved in premium rate services involving UK consumers are transparent, trackable and responsible. This clarifies the relationship between service providers and information providers and their customers, removing grey areas and ensuring consistent communications.
Every individual and business (including but not limited to marketers, aggregators, mobile networks, billing providers) who supplies premium rate services of any kind, and at any stage of the value chain, to consumers who live in the United Kingdom, including England, Scotland, Wales and Northern Ireland, must register with PhonepayPlus.
If you are an international client, based outside the UK, but who supplies such services to UK consumers, you must still register by September 1st 2011.
Thank you for your cooperation.