SMS is an extremely powerful communication tool, allowing you to reach customers directly, quickly and cost-effectively. When running a campaign, either to current customers or to potential customers, by setting out KPIs and making sure you can measure them, you are more likely to be able to achieve success.
The following delivery metrics will help you to improve your campaigns going forward:
- General Delivery Reports: How many of your SMS messages reached their destination? If you know this information, you can then establish whether your data is clean enough, or whether it needs an HLR lookup to cut out inactive numbers. It also adds a lot of context to open rates and response rates. This report can be seen in our MytxtNation control panel.
- Delivery Rates by Country: By measuring delivery rates by country, you can find out in which of your markets your messaging is more successful in terms of active numbers. With this information, you can dig deeper into your data collection methods in certain countries. This information can also be seen in our MytxtNation control panel
- Click through Rates: By tagging links or using specific short links for your SMS campaigns, you can track visitors from SMS message to conversion through Google Analytics.
In order for you to get the most out of your SMS campaigns, we recently improved our MytxtNation Control Panel, offering you more visibility, in an easy-to-use way.