A Mobile Number Lookup allows you to find out information about a mobile number, including the customer’s location and mobile network. This is performed by a Home Location Register (HLR) lookup.
With a Number Lookup you can save money in many areas of mobile marketing and m-commerce. We look at three specific ways of saving money with a Mobile Number Lookup:
- Clean your SMS Marketing List:
When running an SMS marketing campaign, much like any other marketing campaign, broadcasting to end-users who don’t read the message is a waste of time and money.An HLR Lookup allows you to identify inactive numbers, which can be removed from your list; identify which network the customer is contracted to, allowing you to choose the best route for delivery and identify whether the mobile phone is on or off, meaning you can choose whether or not to send time-sensitive offers to them. An HLR lookup like this can be run through the API or web-based platform.
- Reduce failed transactions:
When offering the ability to pay by mobile, using Premium SMS in the background, once the user’s mobile number is detected or entered, using txtNation’s API, you can run an HLR lookup to see if the number is active and the mobile is turned on.
- Increase Success Rates for One Time Password Delivery:
PIN and OTPs are often not delivered to end-users due to mistakes when entering a mobile number for account verification. You can avoid this issue by introducing HLR Discovery Lookup. This will enable you to verify and validate all your numbers more efficiently and reduce the chance of sending PINs to invalid or inaccurate mobile numbers.Using txtNation’s API, you can verify that their mobile number is valid and their phone is turned on before delivering the OTP / PIN. If the number is not active, you can notify them. This not only saves money on delivery, but offers a better customer experience and reduces drop-off rates.
We will be announcing updates to our mobile number lookup solution next week.