Mobile marketing has transformed the way businesses can communicate with their customers. mFUSION’s bulk SMS services allow you to send thousands of messages per second, giving you the ability to create strong, direct and far-reaching mobile campaigns. Your business can also receive SMS messages from your customers, using long codes or short codes.
Bulk SMS can be sent one way or two way. One way is direct to the end user and commonly works well for marketing, notifications, service texts and alerts. The sender ID can be personalised on these messages so your customers would instantly see that the text message has come from your business. Two way allows the end user to respond. These must come from a long code or a short code, and are useful for anything that requires a response from end users.
If your customers would benefit from updates or alerts, an SMS message with information such as an appointment notification or important news can go directly to them quickly. With 95 – 98% of text messages read within minutes of receipt, this is a highly powerful tool that can solve many of these problems. SMS updates on news and events can generate interest and sales in a short amount of time, which works well for ‘last chance’ messages.
When contacting your current and potential customers, sending a message to a number which is no longer in use is a waste of time and money. HLR lookup is the way around this problem, allowing you to check all of your contact numbers for their activity, network and location, cutting your costs and time when executing your campaign.
In short, bulk SMS services give you a new way of connecting with your customers in a quick, cost effective and efficient way with hugely competitive open rates.