More and more social and dating sites are starting to realise the potential of Mobile Billing. More recently, txtNation are working with several of the largest dating sites who have rolled out with operator billing.

Most are finding its use on mobile websites and apps where it is most effective. Many that include it for their desktop sites also find it has a far greater spend than credit card. With most mobile users taking advantage of both one time and subscription payments using mobile billing it’s no wonder its popularity is soaring and is being seen as a better alternative than credit card.


Dating Operator Billing

txtNation has signed an agreement to provide Mobile Billing services to a leading online social and dating networking service.

The agreement follows successful technical integration and includes txtNation’s Mobile Billing services where txtNation provides direct operator billing across multiple markets.

Michael Whelan, txtNation CEO comments: “I am pleased to see the roll out of another social and dating service using our direct operator billing connections. Social and dating is one of the high growth verticals and I see this contract as another testimony of txtNation’s position of being a leader in this area of Mobile Billing. txtNation’s mobile billing service flows and direct coverage are proving to be a good fit for this market.”

txtNation has signed agreements with several of the largest social services in the last year.


iDate Logo

txtNation will be at iDate this year, running from 20th to 22nd January at Tropicana Hotel, Las Vegas. Several members of txtNation’s business development team will be in attendance.

Mobile operator billing will be the main draw at this event, with txtNation showcasing country mobile billing flows and options.

As experts in mobile billing and mobile messaging , txtNation will be attending. If you are attending iDate in Las Vegas and would like to arrange a meeting with us, please contact us.

txtNation attended iDate and dmexco in Koln last week meeting lots of our clients and hopefully some new ones!

As a company txtNation specialises in helping merchants monetise their dating sites, with it being one of the core verticals the company is focusing on.

Ana Reed Davies, txtNation Key Account Manager who specialises in Dating and Social stated: “The show was brilliant; a perfect mix of business and social. The speakers were great and gave a really valuable insight into the changing market for both premium and freemium dating. With a third of all sites accessed by mobile/ 3G it’s obvious that the market is shifting from desktop to mobile; meaning monetising your sites with mobile optimised flows will really put you ahead of your competitors.”

See photos from both iDate and dmexco below:

photo 5 (1) dmexco iDate iDate 2

While we are busy in meetings and sponsoring the Wholesale World Congress this week, we are already making preparations for two more shows next week!


There is still time to meet with us at the WSC. Booking a meeting now.


iDate and dmexco

Idate is ony a week away! Come along and meet txtNation at the show.

As the industry’s largest event, iDate2014 (Dating Industry Trade Show) covers business management of dating and matchmakers.


Book a meeting now with us at iDate, contact us.


Shortly following iDate is dmexco, September 10 to 11th.

dmexco is one of the largest digital marketing events and conferences. Affiliates and payment companies will be in attendance.


Book a meeting now with us at dmexco, contact us.

Many online dating communities and social media services have run into issues surround fake accounts. As these fake accounts are created on their websites, it damages the credibility and cuts retention rates. This can also be a method of distributing malware to users’ phones and computers.

According to a 2012 report, 1 in 10 online dating profiles are scams, highlighting the extent of the issue.

Dating and social sites risk losing the confidence of their customers unless this problem is tackled. This is where SMS can come in as a valuable tool. To cut down on fake accounts, you can enable your users to enter their mobile number, receive a PIN (aka. OTP  One time password) and enter it to verify, therefore, associating their mobile number with their account.


If all accounts need to have a mobile number associated, this reduces the ability to create multiple usernames.

This solution can work for free dating sites, using the above flow, but also for paid dating sites. By using a Premium SMS to charge users directly to their phone bill or pre-paid credit, this offers a simple and easy payment solution as well as a preventative measure against fake profiles.

To add a further level of validation to this process you can add HLR Lookup to aid verification for OTP / PIN’s.

Users are very aware of the problem, so with a secure prevention tool like SMS, you can not only prevent issues, but also boost consumer trust.

If you would like to discuss ways in which SMS can be used to combat fake account creation, please contact us.