29. June 2015 · Write a comment · Categories: Advice, UK

txtNation’s Jason Shaw attended the recent PPP seminar, 24th June 2015, discussing how these Special conditions will take effect and be enforced under the new Code. Key points can be found below:

  • All aggregators have been advised to wait until the statement is issued before any changes or implementations are made. This will be out this week.
  • The main issue was they are planning on removing 2 of the 12 special conditions and any service categories that use higher tariffs will for now NOT be under special conditions.
  • They are also working on a proposal to remove conditions for voice based Text charge services.
  • One contentious point was the cost indicators on voice calls. As Ofcom and PPP are allowing charges up to £45 they want alerts on £15 and actual customer affirmation on £30.
  • The service operators are saying that few people have the actual systems to implement this. This subject will be ongoing. The MNO’s still only allow £30.

 

TexyFi allows you to send and receive messages in all languages. Communicate with family and friends by sending SMS, photos and more. Find TexyFi users around the world and be friends with them without worrying about language barrier.

Using txtNation’s Mobile Billing API they can now accept mobile payments from operator billing in there core markets, Asia, Middle East, and UK.

Alongside this TexyFi are using virtual mobile numbers for users who wish to communicate ‘off app’.

txtNation Mobile Billing

 

virtual mobile numbers

 

 

Several members of txtNation, CEO Michael Whelan, Head of Account Management, Ana Reed-Davies and Jason Shaw of the New Business development team where present at the mPAYMENTS Summit on Tuesday for the day’s event.

As well as sponsoring the event, we where active on the panels and presentations which had focus on Direct billing in the UK market to which many service providers and other aggregators where present.

One of the more interesting topics focused around the future of direct operator billing – aka Charge to Bill in the UK Payforit and moving into physical products which was contributed to by many of the networks and aggregators. Some photos from the show can be seen below:

 

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Sponsor Badges

txtNation’s compliance officer Brooklyn Bhandari attended premium telecoms regulator PhonepayPlus’s recent seminar on compliance.

The meet-up on 27th May focussed on Due Diligence, Risk Assessment and Control (DDRAC), outlining changes to the new Code of Practice governing premium-rate mobile services in the UK.

txtNation remains committed to best practice to ensure consumers receive secure, reliable services and that our clients are able to deliver exciting and innovative new business models whilst maintaining compliance with key requirements.

We are proud to work alongside our clients and the wider industry to learn and influence how services are undertaken.

PhonepayPlus has now made their presentation available for anyone to view (PDF).

 

txtNation will be Sponsoring the mPAYMENTS SUMMIT on the 9th June.

We will be speaking and presenting during this event which will include a charge to mobile review and Payforit seminars.

Take a look at what panel’s we are speaking at:

http://www.msummits.com/schedule/schedule.html

 

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We look forward to meeting you at this event.

 

9TH JUNE 2015

America Square Conference Centre
1 America Square, 17 Crosswall
London EC3N 2LB

 

Sponsor Badges

 

Jon Rowsell, txtNation’s managing director, attended the AIME Quarterly General Meeting on 23rd October in the City of London.

It was kickstarted by Garret Doyle, COO of Irish consultancy Red Flag. Garret was formerly CEO of iTouch, a substantial aggregator ten years ago, which was subsequently acquired. Red Flag lobbies on behalf of diverse industries, with recent activity centring on big tobacco’s issues with non-branded packaging and aiding charities with Premium SMS donations to maximise Gift Aid. Garret shared his experiences of lobbying for policy change with its benefits and pitfalls.

The Payment Services Directive (PSD) was a recurring topic at the GM, where we learned more about how AIME, PPP and the MBG are working together, alongside the UK Treasury, on the wording of this key directive, including exemptions for mobile billing and marketing from Financial Services Authority oversight. Selling physical goods via mobile, which is currently blocked, was also touched upon in that context.

Next up was Jeremy Stafford-Smith, Vodafone B2B Compliance Manager, who invited txtNation along with other L1s to a workshop on the customer journey, focussed on bringing consistency, timeliness and accuracy of information throughout the value chain to benefit end users. txtNation will report back on the success of these customer care implementations in November.

Jeremy Flynn from Empello, which monitors compliance on behalf of Vodafone, highlighted the importance of prominent, clear customer care details  and the crucial responsiveness of support personnel through each provided contact method. Receiving prompt service was heavily underlined as key to providing effective customer care and he reminded us of the simple choices open to complainants: the number checker on PhonepayPlus’s website, which acts as a database of all registered L1 providers, and the prominent, red “Complain” button, highlighting the importance of providing timely customer care.

AIME has been doing a good job, proactively targeting other sectors to stimulate member activity, with recent representation of the organisation at the Telemedia trade show. Other activity is planned, with the focus on apps and gaming at Apps World (12th – 13th November) and on iGaming at Pay360 (25th November), as well as next year’s Digital Media Summit (February 2015). Major press and online media coverage is also planned.

This year saw AIME release their Digital Marketing Guidelines, following lengthy consultation, and although they do not yet form part of PPP’s official Code, they will be taken into account as mitigation when adopted during tribunal.

The AIME Early Warning System, which confidentially keeps industry ahead of potential issues through inter-group notifications, was trumpeted as a success, though a request for more submissions was heard. Similarly, AIME is planning to form a group called COBRA, drawing parallels with the UK Government’s emergency response group of the same name set up to respond to emergency situations in the realm of interactive media and entertainment, helping reduce potential consumer harm and relieve resources by stemming problems before they escalate.

Next was exciting news of a 2015 Telemedia / AIME UK event to be held somewhere outside of London, details to be released in the coming months. We’ll write about that on the blog when it is announced.

AIME has formed a new Charity Working Group attended by Children In Need, Comic Relief, Soccer Aid, Cancer Research, among other charities, with the primary aim of collecting Gift Aid through SMS reply rather than mobile micro-sites. The opportunity effectively represents a £3.75m blackhole, where donors don’t complete the requirements necessary to avoid 25% of the donation going into UK government coffers.

Rory Maguire of AIME received praise for playing a notable part in the ongoing 13th Code Consultation, backing various changes including upping the maximum daily cost per “call” (same will apply to SMS) to £45 from £30, the prior permission regime changes that mean it should need less administration to go live with services by reducing the lengthy approval process, and a lower barrier to contest tribunal decisions.

Various parts of the consultation were objected to, including, importantly, the classification of children’s services, with outliers like Candy Crush Saga being classified as a children’s service, due to it’s cartoon nature, despite the biggest user demographic comprising women in the 18 – 30 age bracket.

Other business saw calls for AIME being involved in EE’s recent announcement, with Three’s upcoming backing, that will herald new rules preventing multibill Premium SMS so that you can no longer send, for example, 2 x £1.50 messages to bill £3.00, as well as signalling a change to all regulatory messages so that the likes of spend reminders and Payforit opt-in PINs have to be terminated via their direct routes, as opposed to cheaper standard rate MT routes.

All in all, it was a busy, proactive and positive meeting that focussed on a number of vital topics to our sector.

 

txtNation have been awarded for the fourth year running the ME Top 50 Mobile Innovators for 2014!

Mobile Entertainment’s Top 50 Mobile Innovators is an annual list of the most important and cutting edge businesses in mobile.

Now in it’s fourth year, the Top 50 has championed some of the most influential firms in mobile, many of them ‘before they were famous’.

Michael Whelan, txtNation CEO quotes “To win this award for the fourth year running is a great achievement for us. We look forward to the event and meeting the other winners.”

 

ME Top 50 Awards

 

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When acquiring new customers via mobile, a smooth payment process can be the key difference between a sale and a drop-off. The mobile customer has the option to purchase on the go, meaning the more impulsive the payment process allows them to be, the better.

Payforit offers a fast, seamless payment process in the UK, like no other option. As a brand, it is becoming more and more trusted as it becomes more and more known, so customers can feel safe.

‘Single-Click’ payments are the optimum solution for use on the mobile web, increasing conversion rates even more. Using MSISDN forwarding, the user’s mobile number is detected, eliminating the need to enter any information. They simply press the button and pay, being charged to their contract or pre-paid credit.

We recently announced that growing trend in both customers and clients have moved us to focus on optimising our mobile billing solutions for use on the mobile web. Smartphone penetration rates have grown a lot in recent years, all over the world and businesses are finding that their customers are accessing their online services on their handsets a lot more than they used to.

 

'Single-Click' Payment on Mobile Web

‘Single-Click’ Payment on Mobile Web

 

 

 

 

 

 

 

 

 

 

 

 

With Payforit ‘Single-Click’ the end-user experiences a simple payment flow when using the mobile web, as shown above. If they access the service on WiFi or on a desktop, they can enter their phone number to pay, as shown below.

 

Payforit on a WiFi connection

Payforit on a WiFi connection

Payforit on a WiFi connection

Payforit on a WiFi connection

 

 

 

 

 

 

 

 

 

 

 

 

Webinar: Increasing Conversion and Retention for iGaming
Wednesday 26th March, 14:00 (GMT)

We have done a lot of work with iGaming operators, enabling them to accept mobile payments, increasing their conversion rates on mobile. We are therefore presenting a webinar to cover ways in which you can effectively increase conversion rates and retain your current customers, through mobile. Register here.