Search for any MSISDN and you can now see a full A to Z of interaction.
Success rates and delivery reports broken down into type across all DLR’s and works across all API’s for Bulk Messaging.
Take a closer look by logging into your account and checking out ‘Messaging, Insights’.
We are excited to announce a new feature in MytxtNation, our online panel. ‘Insights’ allows clients to view all Mobile Billing activity across Direct Billing and Premium SMS services in much more detail than ever before.
Key data allows you to forecast future payment trends and deliver the best customer growth and revenue performance.
Our ‘Insights’ analytics tool provides a unified view of your Mobile Billing performance, your customers, what they are buying and how much they are spending.
Marketing can build stronger services by being optimised and targeted to generate maximum customer engagement across incremental or subscription revenues.
Insights will enable you from your MytxtNation account to view the following:
Real time Billing Insights that matter most for your business.
To use the new ‘Insights’ section, go to http://my.txtnation.com – section Billing, ‘Insights’.
Keep up to date of recent updates to MytxtNation on our Blog.
Jon Rowsell, txtNation’s managing director, attended the AIME Quarterly General Meeting on 23rd October in the City of London.
It was kickstarted by Garret Doyle, COO of Irish consultancy Red Flag. Garret was formerly CEO of iTouch, a substantial aggregator ten years ago, which was subsequently acquired. Red Flag lobbies on behalf of diverse industries, with recent activity centring on big tobacco’s issues with non-branded packaging and aiding charities with Premium SMS donations to maximise Gift Aid. Garret shared his experiences of lobbying for policy change with its benefits and pitfalls.
The Payment Services Directive (PSD) was a recurring topic at the GM, where we learned more about how AIME, PPP and the MBG are working together, alongside the UK Treasury, on the wording of this key directive, including exemptions for mobile billing and marketing from Financial Services Authority oversight. Selling physical goods via mobile, which is currently blocked, was also touched upon in that context.
Next up was Jeremy Stafford-Smith, Vodafone B2B Compliance Manager, who invited txtNation along with other L1s to a workshop on the customer journey, focussed on bringing consistency, timeliness and accuracy of information throughout the value chain to benefit end users. txtNation will report back on the success of these customer care implementations in November.
Jeremy Flynn from Empello, which monitors compliance on behalf of Vodafone, highlighted the importance of prominent, clear customer care details and the crucial responsiveness of support personnel through each provided contact method. Receiving prompt service was heavily underlined as key to providing effective customer care and he reminded us of the simple choices open to complainants: the number checker on PhonepayPlus’s website, which acts as a database of all registered L1 providers, and the prominent, red “Complain” button, highlighting the importance of providing timely customer care.
AIME has been doing a good job, proactively targeting other sectors to stimulate member activity, with recent representation of the organisation at the Telemedia trade show. Other activity is planned, with the focus on apps and gaming at Apps World (12th – 13th November) and on iGaming at Pay360 (25th November), as well as next year’s Digital Media Summit (February 2015). Major press and online media coverage is also planned.
This year saw AIME release their Digital Marketing Guidelines, following lengthy consultation, and although they do not yet form part of PPP’s official Code, they will be taken into account as mitigation when adopted during tribunal.
The AIME Early Warning System, which confidentially keeps industry ahead of potential issues through inter-group notifications, was trumpeted as a success, though a request for more submissions was heard. Similarly, AIME is planning to form a group called COBRA, drawing parallels with the UK Government’s emergency response group of the same name set up to respond to emergency situations in the realm of interactive media and entertainment, helping reduce potential consumer harm and relieve resources by stemming problems before they escalate.
Next was exciting news of a 2015 Telemedia / AIME UK event to be held somewhere outside of London, details to be released in the coming months. We’ll write about that on the blog when it is announced.
AIME has formed a new Charity Working Group attended by Children In Need, Comic Relief, Soccer Aid, Cancer Research, among other charities, with the primary aim of collecting Gift Aid through SMS reply rather than mobile micro-sites. The opportunity effectively represents a £3.75m blackhole, where donors don’t complete the requirements necessary to avoid 25% of the donation going into UK government coffers.
Rory Maguire of AIME received praise for playing a notable part in the ongoing 13th Code Consultation, backing various changes including upping the maximum daily cost per “call” (same will apply to SMS) to £45 from £30, the prior permission regime changes that mean it should need less administration to go live with services by reducing the lengthy approval process, and a lower barrier to contest tribunal decisions.
Various parts of the consultation were objected to, including, importantly, the classification of children’s services, with outliers like Candy Crush Saga being classified as a children’s service, due to it’s cartoon nature, despite the biggest user demographic comprising women in the 18 – 30 age bracket.
Other business saw calls for AIME being involved in EE’s recent announcement, with Three’s upcoming backing, that will herald new rules preventing multibill Premium SMS so that you can no longer send, for example, 2 x £1.50 messages to bill £3.00, as well as signalling a change to all regulatory messages so that the likes of spend reminders and Payforit opt-in PINs have to be terminated via their direct routes, as opposed to cheaper standard rate MT routes.
All in all, it was a busy, proactive and positive meeting that focussed on a number of vital topics to our sector.
Preview of SMS Messaging Reporting and Analytics in MytxtNation
Following on from last year’s release of MytxtNation, which incorporates full reporting and accounting for Mobile Billing, we can now announce the addition of SMS messaging with advanced, real-time reporting, due for release in April, 2014.
txtNation provides superior termination, quality pricing, high deliverability, in-depth analytics, easy to understand protocols and full transparency.
Very soon you will be able to view your Messaging analytics and statistics from inside MytxtNation, by simply logging in and selecting Messaging.
“We are pleased to announce the inclusion of SMS mobile messaging and further updates into our next generation reporting platform, MytxtNation. Our team has worked incredibility hard over the last few years to make this a reality, moving away from our legacy systems and building new software on the cloud.
txtNation provides superior termination, quality pricing, high deliverability, in-depth analytics, easy to understand protocols and full transparency across messaging. MytxtNation as a front-end, showcases these improvements to our clients.”
Michael Whelan, txtNation CEO
These are due to go live in April 2014.
We are not stopping there! We also aim to add our full messaging mix into MytxtNation throughout the course of this year, including:
Our brand new Control Panel is now being tested by our teams in preparation for our upcoming public beta release. The current version of our Control Panel, version 5, has done a lot of overtime for us, having been our flagship control panel for several years.
It enabled real time statistics, service configuration, simple setup, and account balance details. We’ve listened carefully to our clients’ feedback and it’s clear we needed to bring it up to date.
The next-generation release, essentially the sixth version of our Control Panel but to be launched under the new “My.txtNation” brand, will be the main hub for your txtNation account, providing blisteringly fast account balance data, traffic activity and precise analytics, thoughtfully and beautifully presented, with great search and filtering tools. Available across web and mobile devices.
This is part of our commitment to providing you with the increased accuracy and advanced reporting we couldn’t always deliver with our current software. Our new home at My.txtNation.com will go a long way to improve visibility and we can’t wait to hear what you think.
An initial beta release should be accessible to you in September.
txtNation was delighted to attend a Payforit Summit looking forward to exciting changes to the premium rate landscape encouraged by the rise of Payforit as a front-and-centre payment mechanism in the UK.
It was our opportunity to listen to those in the industry with a particular expertise in this field. Following introductory talks in the morning, we moved on to various practical meetings in the afternoon regarding regulatory and user trends.
The day was filled with informative insights from the likes of Vodafone, together with specific guidance on everything from regulations to digital marketing.
Highlights included a heads-up on unique new opt-in methods, the growth of in-app payments, and even in-store gateways for retailers.
txtNation attended Google’s invitation-only Atmosphere event in the heart of the City of London, at Whitbread’s original brewery. Atmosphere is an annual event where business leaders meet to engage with Google. The search advertising giant presents on a number of topics, including “making better decisions”, “transforming your business”, and “working the way you live”.
Amit Singh, President of Google Enterprise, kicked off the day with an informative talk, predominantly making the point that they see their future as heavily focused on mobile both at Google and everywhere throughout the world; key points:
This quarter for the first time worldwide there are more tablet and smartphone users than desktop PCs.
txtNation are currently trialing with selected clients our In-App billing SDK, who’s apps are running on the Android platform.
We expect a full release candidate version in May with commercial launch in June.
txtNation Android Billing (SDK) features:
We have a new In-App payment solution for Android phones and tablets. Take a closer look under the hood of the Android Billing SDK:
Use our connections in over 80 countries via:
Remote real time updates to our Billing Wrapper enable flexibility and inclusion of new price points and Short Codes.
Its a hybrid!
The SDK / Wrapper decides if we should use Premium SMS or DOB use where available.
2G, 3G, 4G and Wi-Fi billing
Seamless user and mobile payment experience when the user is connected over WiFi or when a 3G connection is unavailable.
Billing screens in-app in local language with local support numbers and advice presented.
For more information on our Android In-App Billing SDK contact us.
In the last of a four part series, txtNation summarise the benefits of ‘charge to bill’ payments for digital goods – and links to two infographics for more clarity.