FrontlineSMS and FrontlineCloud has added txtNation to deliver SMS messages on their latest version of their Cloud Technology.

FrontlineSMS was one of the first platforms to help harness the power of mobile technology for social change. Having seen how SMS was widely used in sub-saharan Africa in 2004, their Founder Ken Banks built and launched the first prototype of FrontlineSMS in 2005.

Skipping forward, in 2014, FrontlineSync, added a new Android SMS gateway app. Together, FrontlineSMS, FrontlineCloud and FrontlineSync provide end-to-end support for our users for SMS and missed calls, whoever and wherever they are. They deliver on the tremendous potential of the professional use of SMS to engage customers, clients, and citizens, through their platforms, consulting, the community they bring together and the resources wthey share.

You can see how customers are using Frontline below, using txtNation’s gateway for both One-Way Bulk SMS and Two-Way SMS.

 

Frontline_one

 

 

 

Frontline_two

 

txtNation has finalised a deal with a UK mobile apps development team, responsible for creating mobile apps for restaurants and eateries all over the UK and Ireland.

txtNation is now working with over 500 apps in the marketplace with over 100 developing specifically for high street eateries.

Using txtNation’s Bulk SMS Gateway and Virtual mobile numbers, app developers worldwide can create compelling two-way SMS communications.

The integration allows compete SMS ordering via their mobile site, app or advertisement, built within a full integrated ordering system.

Michael Whelan CEO txtNation, commented “Our virtual numbers enable SMS and voice communications to eateries all over the country. They have proven extremely popular, instead of short codes which can be cost prohibitive for each franchise, as well as being dedicated, serving the functionality of a normal mobile number. If a user wants to order they SMS, if they want a menu they SMS and if they want a receipt they get an SMS.

Working with app developers directly has resulted in SMS functionality built into their apps as well as the eateries other direct channels. The biggest advantage of course, is that users can be ‘off site’ or ‘off app’ to be able to interact with the eatery.”

Mobile Apps Restaurants

 

Example of an eatery, powered using the white label app service, found on Google Play store:

Food to go

 

For more information on Two-Way SMS, including Virtual Mobile Numbers, please see http://www.txtnation.com/mobile-messaging/virtual-numbers

View our Two-Way SMS API.

Leading SMS Messaging Aggregator, txtNation have announced they have released a new, next generation SMSC in a bid to mix it with the best, in the SMS wholesale market.

Substantial investments over the last year have enabled txtNation to add further functionality and routing options to their messaging services.

txtNation are responsible for terminating hundreds of millions of SMS messages and HLR lookups each month. The new SMSC has been plugged in to their already well established direct mobile operator connections and to improve this growth further they have added a scalable infrastructure that is required to facilitate the high volume of messages.

txtNation SMSC

One of the main reasons for adding the new SMSC was the demand to support SS7 and Sigtran connectivity. These features have now been added with many other new features including an advanced low cost routing platform with flexible service based logic, home routing functionality, multiple improvements across filters and messaging rules, increased monitoring and reporting, pricing control and a focus on reducing network demands; meaning the removal of additional capacity on HLR.

txtNation claim they can now process a throughput in excess of 2000tps via their new SMSC and alongside this they can provide a newly revised fully global A-Z routing table for wholesale clients who demand stable, quality routing and pricing.

Access to the rapid availability of bulk SMS messaging rates from mobile operators globally, is all part of the new interconnection options now available from this set up. All of this extra value meaning the business is in an enviable position to deliver on their promise on high quality global messaging.

Michael Whelan CEO, txtNation commented “Our new SMSC gives us improved throughput and pricing options for our clients internationally across SMS termination and HLR Lookup. Clients can now take advantage of our new features and improved coverage with our wide range of API options.

By skipping messaging partners in the middle and brokering with the telco’s direct, provides our clients with higher throughput, improved service levels and better pricing options.”

txtNation’s proven track record in the industry as a leading aggregator, working in multiple markets and being renowned for SMS termination, has led to much interest from clients.

To coincide with this, a specialist business development team based in Manchester, England is currently being set up, focussing on wholesale SMS messaging with it’s aim to follow on from txtNation’s Enterprise success.

Paul Adams, txtNation Head of Messaging commented, “Earlier this year we decided to make a significant financial investment into our infrastructure with a new SMSC, plugging in our already established forty plus direct mobile operator connections and adding further wholesale routes. To celebrate the launch of our new SMSC we are offering fixed rates for the next couple of months, for those signed up by the 6th October.

We are all looking forward to a very successful 2015, welcoming our new wholesale team and watching them play a major part in our future success.”

txtNation are offering interested businesses the opportunity to test out their new SMSC by emailing wholesale@txtnation.com.

You can find out more about txtNation and it’s mobile messaging by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)203 283 8828. Latest news can be found on txtNation’s blog at http://blog.txtnation.com.

txtNation recently attended the Wholesale World Congress which took place in Madrid on 3rd – 4th September.

The Wholesale World Congress (WWC) is one of the main events in the Wholesale SMS community’s calendar and offers a great opportunity to meet new and existing clients. It is an event for the entire industry with participants from all areas of the wholesale telecom industry including voice and SMS.

As txtNation enter the wholesale space for Bulk A2P SMS traffic it made perfect sense for txtNation to attend and meet service providers and develop new relationships. As a result of attending the show we have already converted a number of opportunities and work further to open up our extensive reach list for Global SMS termination.

Paul Adams, Head of Messaging at txtNation commented “A well organised event in a great central location, giving the opportunity to meet with new clients and spend some downtime with existing clients.”

txtNation is soon launching enhanced features to its Mobile Number Lookup service, providing more precise Mobile Number Portability (MNP) information and more in-depth lookup queries and outputs.

The MNP market is constantly moving so keeping up with this is no easy task. Over 2.3 billion numbers worldwide now have the potential to be ported and with India and China implementing soon, this figure could grow by another 50%.

txtNation is releasing these new MNP services with several new routes being added to cater for the growing demand and changeability in local network porting. This includes multiple routing options per destination to enable far greater testing for clients.

Improvements to txtNation’s HLR
The heavily updated HLR options from txtNation includes more data sources, including localised data checking to provide the best possible information available in real-time. This latest release also includes updated coverage into more networks globally, with pinpoint accuracy.

This news comes as txtNation grows its messaging services and a recent release of messaging into MytxtNation. On top of these features is the ability to select multiple routes per market on request, giving more customisation and testing options.

Using txtNation Advanced HLR for successful Number Portability Checking
For many years, txtNation has provided a high quality, real time number lookup service to clients all over the world. The approved real time lookup service is the most effective solution to access the information you need. txtNation’s global number look-up service has recently been upgraded to provide access to accurate information, even faster than before.

2 Main Options
txtNation extends Number Portability Lookup, and Real Time Lookup (RTLU)

  • Number Portability Lookup: mix of MNP databases and HLR sources. Data is cached for 10 days. No option to set “nocache” parameter.
  • Real-Time Lookup: direct MNO connections only and all information is from live HLR lookups. On this service you have the possibility to set the “no cache” parameter if you do not wish to receive cached results. This service enables customers to further customize network information, tailoring the response further.
Feature Output HLR Lookup Real Time Look Up
Database scrub Error notification Yes Yes
MNP status, Billing & Routing  MCC + MNC Yes Yes
Location Country, Roaming flag No Yes
Subscriber Information Output No Yes
Subscriber Information Portability flag No Yes
Original network status Number range identity No Yes

These will be able to be run through both txtNation’s API or through the on-line MyHLR web platform.

txtNation’s COO, Ashley Cross, commented “The latest HLR updates are a direct result of the requirements of several of our clients’ expansion with Number Lookup. Localised Number Lookup and our experience in bringing HLR to service providers over many years has made us a trusted provider. Our worldwide tier-one, network quality platform, gives our clients access to high quality, local results.”

The enhanced number look up service will be available later this month. Existing clients who wish to access number look-up services will need to contact their Account Manager about getting the right credit.

If you would like to discuss ways in which your business can benefit from txtNation’s HLR and MNP solutions, please contact us quoting “HLR new route.” Read more on our HLR Lookup options.

Developers, jump straight in - see our HLR API.

Following the successful launch of MytxtNation in December 2013, we have released further updates to our platform as part of our Beta program.

If you log in to MytxtNation from today you will see three new sections: ‘Billing’, ‘Messaging’ and ‘APIs’. This provides dedicated areas covering reporting of bulk messaging and mobile billing as well as configuration for our Gateway APIs.

billing-messaging-drop-down

‘Billing’ contains the latest balance and financial overviews for mobile billing, just like the previous ‘Balance’ section, as well as graphs and interactive tables. ‘Messaging’ provides an interactive table of the latest bulk SMS activity. This provides more tailored sections depending on whether the client is a billing or a bulk customer.

messaging2For our SMPP-based services, activity for bulk messaging over that protocol now appears in MytxtNation for the first time. This was a feature missing even from our former Control Panel (CP5) and MytxtNation goes some way to filling this gap.

For the first time, it also includes our Gateway module, taken from our old CP5, and given a much-needed polish. It should now be more pleasant to set up or reconfigure your HTTP Gateway campaigns. We also have more improvements for Gateway to come in 2014.

APIs

Over the coming months, we will be phasing out CP5, for all statistics, accounting and Gateway services, bringing MytxtNation more front-and-centre as the future hub for all client services.

graph-cp-screenshotSMS is an extremely powerful communication tool, allowing you to reach customers directly, quickly and cost-effectively. When running a campaign, either to current customers or to potential customers, by setting out KPIs and making sure you can measure them, you are more likely to be able to achieve success.

The following delivery metrics will help you to improve your campaigns going forward:

  • General Delivery Reports: How many of your SMS messages reached their destination? If you know this information, you can then establish whether your data is clean enough, or whether it needs an HLR lookup to cut out inactive numbers. It also adds a lot of context to open rates and response rates. This report can be seen in our MytxtNation control panel.
  • Delivery Rates by Country: By measuring delivery rates by country, you can find out in which of your markets your messaging is more successful in terms of active numbers. With this information, you can dig deeper into your data collection methods in certain countries. This information can also be seen in our MytxtNation control panel
    .
  • Click through Rates: By tagging links or using specific short links for your SMS campaigns, you can track visitors from SMS message to conversion through Google Analytics.

In order for you to get the most out of your SMS campaigns, we recently improved our MytxtNation Control Panel, offering you more visibility, in an easy-to-use way.

01. May 2014 · 1 comment · Categories: hlr, Messaging

SMS Messaging

SMS messaging is a cost-effective method of communication, allowing you to reach your customers quickly and easily. We look at four ways to use SMS in various areas of your business and get some valuable input from txtNation’s newly-appointed Head of Messaging, Paul Adams.

1. Verification to Stop Fake Accounts

Fake accounts created by spammers have caused many headaches for online communities, dating sites and social media sites. These accounts can cause customers to lose faith in the service, damaging the credibility of the business.

SMS can significantly help to cut this issue when users are required to enter their mobile numbers, receive a PIN number and enter it to verify. The mobile number is then tied to the account, so multiple accounts for each number cannot be created.

As more and more of these websites are accessed and joined via mobile, this is a more convenient method of authentication for customers.

Read more about combatting fake accounts with SMS verification.

2. Retention

Customer retention is a lot cheaper than acquisition, and SMS provides a cost-effective method for this. SMS can be used to deliver targeted and time-sensitive offers, updates, value added material and requests for customer feedback.

txtNation’s Head of Messaging, Paul Adams commented “SMS offers much higher open, response and conversion rates than email, and with more and more end-users accessing a wider range of services on their handsets, offering SMS as a form of communication instantly increases convenience and profitability.”

3. Acquisition

With a mobile data list, you can reach new customers, straight to their handsets. We’ve seen many offers successfully used to entice end-users to sign up. The call to action can be a link to a mobile website, instruction to reply by SMS or direction to purchase in a physical shop or visit an event.

Paul Adams adds “When purchasing a data list, higher quality data makes a huge difference. Many providers extract information from census data and match it with corresponding phone numbers. This results in low success rates. Our data lists have accurate and usable data, based on advanced profiling technology. We run an HLR lookup to cleanse it, resulting in far more successful deliveries which has a massive impact on the overall success of the campaign and increases the client ratio from send to buy.”

Read more about mobile messaging for customer acquisition

4. Reactivation

Reactivating lapsed customers can be tricky. Ensuring their return customer journey is simple, easy and efficient is key. Compared to email, SMS is a far more powerful tool for reactivating customers, with SMS response times on average 90 seconds, compared to 90 minutes for email. SMS open rates are over 90% on average, with email open rates generally varying between 20-30%.

To cut costs, an HLR lookup can allow you to see which numbers are inactive, preventing you from wasting time ,money and effort.

Paul adds “SMS offers the opportunity for you to communicate with your customer base via a 2-way means of communication, meaning you as a business can ask for instant responses and build a profile of your customers to use in later and maybe more targeted campaigns. This inevitably improves the overall customer experience, and helps improve reactivation rates and creates a direct relationship with your target audience.”

Read more about our one-way and two-way SMS solutions and contact us to find out more about how your business can benefit from mobile messaging.

txtNation has absorbed Manchester based mobile messaging company, PushMobileMarketing Ltd in a move that sees Paul Adams, PushMobileMarketing Managing Director appointed as Head of Messaging at txtNation.

This comes as part of the award-winning mobile billing and messaging provider’s push to scale up its mobile messaging division.

PushMobileMarketing provides both UK and Global SMS termination through stable and secure quality routing options, offering access to 800+ mobile operators around the world.

As txtNation’s newly appointed Head of Messaging, Paul brings a wealth of experience and a solid reputation to txtNation, allowing the business to offer increased service levels to its already blossoming client base. Previous to PushMobileMarketing, he has had roles across wholesale voice and telecoms.

Michael Whelan, CEO of txtNation commented “The demand for SMS messaging is rising. This combined with our platform, analytics and commercial improvements across our core messaging mix of SMS, HLR and USSD, it’s a very exciting time. We have absorbed PushMobileMarketing and have are delighted to bring Paul on-board, benefiting from his experience and vast industry knowledge.”

Paul Adams, txtNation’s new Head of Messaging commented “After speaking with Michael and spending time at txtNation’s head office, the vision that he and the rest of the business have for messaging made it an easy decision to join the team and help deliver results with the new dedicated bulk SMS division.”