txtNation will be available for meetings at Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge.

We will be on hand to discuss Mobile Operator Billing and SMS messaging for iGaming.

Having launched with several casino operators we are encouraging more iGaming services to look to Mobile Operator Billing for depositing and acquisition. Alongside Operator Billing we will be demonstrating use cases for SMS messaging for customer acquisition and retention.

Take a look at our new brochure Mobile Billing for iGaming.

 

txtNation Mobile Billing

 

 

To book at meeting with us contact us.

 

txtNation have signed to be be present at Ice in London, 2nd to 4th February.

Ice

 

With the launch of billing for several casinos and iGaming services, txtNation will be hoping to push further in this sector and showcasing Mobile Billing and market options.

Related: http://blog.txtnation.com/txtnation-delivers-charge-to-mobile-with-payforit-in-the-uk-for-several-large-gambling-services/

Read more on our iGaming initiative on our Slideshare presentations:

txtNation attended the iGaming Super Show in Amsterdam last week as a trusted provider of mobile billing and messaging solutions for the iGaming industry. The iGaming Super Show is one of the largest gaming and gambling events in Europe, attracting operators from all over the world. You can see our photos from the event below:

Read more about our billing solutions for mobile gaming and gambling.

To tie in with the iGaming Super Show in Amsterdam, now is a good time to discuss two of the biggest issues for gaming and gambling operators, conversion and retention. Mobile messaging can directly solve the problems

According to Juniper Research, 64 million people used mobile devices to gamble in 2013 and that figure will rise to 164 million in 2018. The customer journey on mobile is hugely important for gaming and gambling operators.

Single Click Mobile PaymentsIncrease Conversion Rates
A long payment process can cause huge drop-offs, and complicated credit card forms do not offer a good user experience. Mobile payments are simple and quick. The user doesn’t need to register or fill in long forms and with our Payforit solution in the UK, can purchase with a single click.

For more information, read our blog post Monetising Mobile: Gaming and Gambling.

Increase Retention
SMS messaging can reach players direct to their handsets, with higher open rates than email. As players are currently using gambling and gaming services on mobile more than ever, mobile messaging is becoming more and more effective as a retention tool.

SMS can be used for:

  • Welcome Messages
  • Reminders
  • Offers
  • Notifications

Read more in our blog post Re-activating and Retaining iGaming Customers through Mobile.

If you would like to arrange a meeting with us at the iGaming Super Show, or to arrange a call, please contact us.

txtNation at iGaming Super ShowMembers of txtNation’s Business Development team will be attending the iGaming Super Show in Amsterdam 24th – 27th June.

The iGaming Super Show is the biggest dedicated iGaming exhibition and conference, covering payments, player acquisition, sports betting, binary/financial and affiliate topics.

txtNation has worked with a number of businesses in the gambling and gaming space, enabling them to accept mobile payments to increase conversion rates and use SMS messaging for acquisition and retention.

Mobile gaming and gambling has grown a huge amount in recent years, and continues to do so. At the iGaming Super Show, txtNation will be discussing the best ways to make use of this boom, through mobile billing and messaging.

You can watch our recent webinar, Increasing Conversion and Retention for iGaming to find out why mobile billing and messaging are key to growth through mobile.

Michael Greenberg, txtNation’s NBDO for iGaming, who will be attending the show commented “iGaming Super Show is one of the biggest events in the industry. We are looking forward to working with even more Gaming and Gambling clients as we help them to increase conversion and retention rates.”

If you would like to arrange a meeting to discuss mobile billing and messaging solutions for the iGaming industry, please contact us.

The importance of mobile for gambing and gaming in recent years is clear, with players more often, choosing to play on their handsets, and operators looking to cater to their needs. In our latest webinar, Michael Greenberg, txtNation’s NBDO for iGaming discussed ways to increase conversion rates and retain and re-activate current and lapsed customers, using mobile.

You can see the recording of our webinar below:

Recorded Webinar – Increasing Conversion and Retention for iGaming from txtNation on Vimeo.

If you would like to discuss anything raised in our webinar, please contact Michael Greenberg.

It is commonly known that it is better to retain a current customer than to acquire a new customer. Many iGaming operators have experienced the difficulty of effectively re-activating lapsed players, with many traditional and new forms of communication being indirect or producing poor results. We now look at SMS as a tool to fix this problem.

Why use mobile messaging for retention?
Players are increasingly on mobile. With global smartphone penetration up to 22% in 2013, from 5% in 2009, it is clear that this is likely to increase, with more players having the ability to gamble on their handsets.

Email has often been used as a retention and reactivation tool, however, response times are on average 90 minutes, compared to 90 seconds for SMS. Over 90% of SMS messages are read, but email open rates generally vary between 20-30%. The key point here is that SMS messages are direct and therefore more likely to be read by the end-user.

Another common form of retention marketing is to use call centres to phone lapsed customers, ensuring new promotions and features are communicated to player base at all levels. This, however can be a grey area, with partners and family being able to answer the phone. SMS offers a direct form of communication to the customer’s phone.

SMS also offers a 2-way stream, allowing you to work closely with players and develop relationships with them through regular one to one correspondence. SMS response rates are generally between 15-30%, meaning you are likely to gain the insight, with the intrusion and cost associated with call centres.

Why use mobile messaging for retention?
SMS can be used for offers, welcome messages, confirmations, updates and questions. The graphic below shows examples of messages that could be used.

SMS for Retention and Re-activation

Webinar: Increasing Conversion and Retention for iGaming
Wednesday 26th March, 14:00 (GMT)
We are presenting a webinar to cover ways in which you can effectively increase conversion rates and retain your current customers, through mobile. Register here.

We recently exhibited at ICE Totally Gaming in London, the most important event in the gaming and gambling industry. One of the biggest discussion points we encountered was the possibilities for mobile messaging as a retention, engagement and acquisition tool for the iGaming industry.

The infographic below explains some of the benefits of SMS messaging, over other forms of communication like email marketing. SMS is quick, direct and good response rates, fast.

Mobile Messaging for iGaming

txtNations NBDO for iGaming, Michael Greenberg commented “txtNation’s solutions help gambling and gaming operators to acquire and retain customers through mobile. SMS is the perfect engagement tool for the growing mobile customer base and txtNation’s Gateway API offers high quality routes and competitive pricing.”

To discuss how SMS marketing can benefit your business, please contact Michael Greenberg.

Monetising mobile for gaming and gambling

Next week’s ICE Totally Gaming exhibition in London will see some the biggest names in gaming and gambling meet under one roof, at the ExCeL. txtNation will be exhibiting there, as a trusted provider of mobile billing and messaging solutions with experience of working with gambling and gaming operators.

Having previously discussed issues faced by gambling operators in our blog posts ‘Increasing Loyalty and Retention for Mobile Gaming‘, ‘The Importance of Going Mobile’ and ‘Overcoming the Challenges of Going Mobile’, we now look at how to monetise mobile.

Mobile billing offers a simple, seamless payment solution, with a great customer experience, leading to increased conversion rates. As part of the signup process on a mobile optimised site, the time taken to complete payment is a huge factor in whether or not customers drop-off.

For mobile applications, in-app billing offers a solution for making money, without relying on advertising.The level of sophistication of the billing solution depends on the app, with some able to receive and interpret the Premium SMS, before informing the customer that they have paid. It is possible for apps to require that the user enters a code or password that they receive in an SMS message to activate the add-ons or service.

Mobile payments offers convenience to your customers, increasing trust and confidence in your brand. The ubiquity and ability to cater for a wider audience profile (including non-credit card customers) makes it essential for any mobile strategy.

This is a low-cost payment solution, which is easy to set up with txtNation’s dedicated account management and expert compliance and technical support. We offer everything you need if you are looking to increase your mobile presence, by accepting mobile billing.

txtNation will be exhibiting at ICE Totally Gaming at ExCeL London, 4th – 6th February at stand N12-252. If you would like to book a meeting with us to discuss mobile billing and mobile messaging, please contact us.