Many online dating communities and social media services have run into issues surround fake accounts. As these fake accounts are created on their websites, it damages the credibility and cuts retention rates. This can also be a method of distributing malware to users’ phones and computers.

According to a 2012 report, 1 in 10 online dating profiles are scams, highlighting the extent of the issue.

Dating and social sites risk losing the confidence of their customers unless this problem is tackled. This is where SMS can come in as a valuable tool. To cut down on fake accounts, you can enable your users to enter their mobile number, receive a PIN (aka. OTP  One time password) and enter it to verify, therefore, associating their mobile number with their account.


If all accounts need to have a mobile number associated, this reduces the ability to create multiple usernames.

This solution can work for free dating sites, using the above flow, but also for paid dating sites. By using a Premium SMS to charge users directly to their phone bill or pre-paid credit, this offers a simple and easy payment solution as well as a preventative measure against fake profiles.

To add a further level of validation to this process you can add HLR Lookup to aid verification for OTP / PIN’s.

Users are very aware of the problem, so with a secure prevention tool like SMS, you can not only prevent issues, but also boost consumer trust.

If you would like to discuss ways in which SMS can be used to combat fake account creation, please contact us.

Preview of SMS Messaging Reporting and Analytics in MytxtNation

Following on from last year’s release of MytxtNation, which incorporates full reporting and accounting for Mobile Billing, we can now announce the addition of SMS messaging with advanced, real-time reporting, due for release in April, 2014.

txtNation provides superior termination, quality pricing, high deliverability, in-depth analytics, easy to understand protocols and full transparency.

graph-cp-screenshotMytxtNation – SMS Messaging reporting features:

  • Simple, easy to use interface
  • Accounting for SMS Messaging
    • Bulk SMS, One – Way SMS
    • Long Codes, Virtual Numbers
  • Unifies all txtNation direct mobile messaging connections, globally
  • Support for HTTP, SMPP reporting
  • Transparency – clear real time messaging reporting
  • Historical data
  • Pending and actual transaction data
  • Clearer, more responsive messaging logs
  • Improved export options for larger results
  • Interactive messaging activity and statistics
  • Instant searching and browsing of key data
  • Improved graphs, charts and information panels
  • Pinch and zoom graphs
  • Optimised for desktop and mobile
  • And much more!


Very soon you will be able to view your Messaging analytics and statistics from inside MytxtNation, by simply logging in and selecting Messaging.

“We are pleased to announce the inclusion of SMS mobile messaging and further updates into our next generation reporting platform, MytxtNation. Our team has worked incredibility hard over the last few years to make this a reality, moving away from our legacy systems and building new software on the cloud.

txtNation provides superior termination, quality pricing, high deliverability, in-depth analytics, easy to understand protocols and full transparency across messaging. MytxtNation as a front-end, showcases these improvements to our clients.”
Michael Whelan, txtNation CEO

gateway-add-countries-cpMytxtNation features coming soon:

  • Mobile Gateway configuration
    • Support for Mobile Billing and Messaging config and set up.

These are due to go live in April 2014.

We are not stopping there! We also aim to add our full messaging mix into MytxtNation throughout the course of this year, including:

  • Unifying our USSD Statistics, across Flash and Menu based USSD.
  • Adding our HLR Reporting, across MNP, RTLU.


Login to MytxtNation

Sign up to txtNation


When acquiring new customers via mobile, a smooth payment process can be the key difference between a sale and a drop-off. The mobile customer has the option to purchase on the go, meaning the more impulsive the payment process allows them to be, the better.

Payforit offers a fast, seamless payment process in the UK, like no other option. As a brand, it is becoming more and more trusted as it becomes more and more known, so customers can feel safe.

‘Single-Click’ payments are the optimum solution for use on the mobile web, increasing conversion rates even more. Using MSISDN forwarding, the user’s mobile number is detected, eliminating the need to enter any information. They simply press the button and pay, being charged to their contract or pre-paid credit.

We recently announced that growing trend in both customers and clients have moved us to focus on optimising our mobile billing solutions for use on the mobile web. Smartphone penetration rates have grown a lot in recent years, all over the world and businesses are finding that their customers are accessing their online services on their handsets a lot more than they used to.


'Single-Click' Payment on Mobile Web

‘Single-Click’ Payment on Mobile Web













With Payforit ‘Single-Click’ the end-user experiences a simple payment flow when using the mobile web, as shown above. If they access the service on WiFi or on a desktop, they can enter their phone number to pay, as shown below.


Payforit on a WiFi connection

Payforit on a WiFi connection

Payforit on a WiFi connection

Payforit on a WiFi connection













Webinar: Increasing Conversion and Retention for iGaming
Wednesday 26th March, 14:00 (GMT)

We have done a lot of work with iGaming operators, enabling them to accept mobile payments, increasing their conversion rates on mobile. We are therefore presenting a webinar to cover ways in which you can effectively increase conversion rates and retain your current customers, through mobile. Register here.

Mobile billing and messaging company, txtNation has launched an improved customer flow for mobile billing in Sweden, enabling ‘Single Click’ with WyWallet, in a push to optimise their payment experience for the mobile web.

The necessity for improved flows has come about from client feedback following txtNation’s work in the iGaming, Dating and PPV / VoD industries.

Recent studies have found that over 50% of the Swedish population access the internet on their mobile handsets, with the figure expected to jump to over 60% in 2015. The population of the country is around 9.5 million, with a mobile penetration rate of 149%, meaning there is still a lot of growth in mobile internet use likely to happen in the next few years.

The improved ‘Single Click’ mobile billing option allows for an optimum payment experience when used on mobile web (or WAP).

Flow ‘Single Click’ for Mobile Web in Sweden:

1. Customer makes first mobile operator payment online, for example through PIN (OTP)
2. Next time the customer gets the option to enable ‘Single-click’ payments
3. One-click purchase is being made by the consumer choosing a product and pressing “buy”

‘Single Click’ ability can be made available following the first transaction.

txtNation has already launched ‘Single Click’ payment flows in several markets and is set to offer the service in more countries over the following months.

How ‘Single Click’ Payment in Sweden works:

First time user:

Sweden Phone WiFi PNG

Mobile Web; Mobile Network

Sweden Phone WiFi2 PNG

Mobile Web; Mobile Network














2nd (repeat) time user:


Sweden Phone WAP4 PNG










This is an example and for guidance on how it could look. The payment page(s) and flow is customisable via a pure API.

txtNation enable mobile payments in Sweden in partnership with the mobile networks; Telia, Tele2, Telenor, 3 and WyWallet, providing the interface as a gateway to the platform via mobile operator billing.

3 tdc tele2 telenor telia

WyWallet was formed as a joint venture between all the Swedish mobile networks Telia, Tele2, Telenor and 3.

WyWallet Sweden txtNation

txtNation now is now launching its first clients with the ‘Single Click’ flow, allowing them to take advantage of this lucrative mobile market.


Further Swedish Flows; PC and Tablet can be seen below:

This is an example and for guidance on how it could look. The page(s), (front end experience) is customisable via our API.

PC WiFi Swedish Mobile Payments

PC with WiFi

Tablet with WiFi

Tablet with WiFi

Read more about txtNation’s WyWallet, Single-Click and see our API. If you would like to discuss how your business can benefit from ‘Single Click’ mobile billing, please contact us.

For more information on the regulations surrounding ‘Single Click’ and how to enable this flow, please read the txtNation Swedish FAQ. Read our previous blog: WyWallet – Sweden’s Mobile Payment answer.

When optimising payment flows for the mobile web (and WAP), it is important to find the right option for your online business. Some flows work well for certain businesses but not others, so in this article, we will take a look at a number of different mobile billing options and analyse the pros and cons as well as the customer experience.

Mobile operator billing offers clear benefits in terms of conversion rates, but by choosing the right type for your business, you can increase billing uptake even more.

Direct Operator Billing
Also known as Direct Carrier Billing, this offers a quick and easy payment flow for the end-user. This involves the user entering their mobile phone number, and straight away, being charged to their bill or pre-paid credit. It is, however, not available in every country due to network restrictions or non-implantation. DOB typically involves PIN (OTP) authentication to validate the customers MSISDN.

Single Click Mobile PaymentsMSISDN Flow (Header Enrichment)
With MSDISN Forwarding (or MSISDN capture) the user doesn’t need to enter their mobile number as it is already detected. They can simply click to purchase. This only works when the user is using their mobile internet on networks that facilitate this enrichment. This is also referred to as WAP Billing.

USSD Messaging (Flash SMS) for OTP delivery
In this flow, the user enters their phone number, receives a message and enters the PIN (OTP) to complete the purchase.

When direct operator billing or MSDISN Forwarding isn’t available (supported by a mobile network), you may not want to push your users away from your mobile page or mobile app to read an SMS message with the OTP.

USSD for Mobile Payments

By using a USSD flow, the user can receive a USSD (FLASH SMS) notification, which shows up over the top of the mobile webpage or app, with a short, OTP (One Time Password) or PIN. They can then enter that to complete the transaction.  Not exiting the session (mobile web page or app).

Read more on USSD Messaging.

In some markets like India, USSD is used as a primary mechanism to deliver an OTP to a mobile customer. It comes into its own in markets where no MSISDN forwarding or direct billing is available.

Read more about our USSD Gateway.

Use of USSD enables increased transactions by keeping the user from exiting the session, whether it be on mobile web (WAP) or mobile app. This, as an alternative to using SMS as the primary delivery option for the OTP, reduces the amount of work done by the end-user, resulting in more completed transactions.

It is possible to successfully use USSD to deliver an OTP when MT (Mobile Terminated) Billing is available and Pure Direct Billing is not supported by a network directly.

Tip! We recommend sending an SMS at the same time as sending the USSD Flash message for record keeping and audit purposes (USSD messages do not get saved on the handset like SMS).

This Billing type with USSD hybrid to deliver an OTP is available  in the following markets:

Hong Kong
United Kingdom

Contact us to discuss how your business can benefit from mobile billing with USSD notifications.