graph-cp-screenshotSMS is an extremely powerful communication tool, allowing you to reach customers directly, quickly and cost-effectively. When running a campaign, either to current customers or to potential customers, by setting out KPIs and making sure you can measure them, you are more likely to be able to achieve success.

The following delivery metrics will help you to improve your campaigns going forward:

  • General Delivery Reports: How many of your SMS messages reached their destination? If you know this information, you can then establish whether your data is clean enough, or whether it needs an HLR lookup to cut out inactive numbers. It also adds a lot of context to open rates and response rates. This report can be seen in our MytxtNation control panel.
  • Delivery Rates by Country: By measuring delivery rates by country, you can find out in which of your markets your messaging is more successful in terms of active numbers. With this information, you can dig deeper into your data collection methods in certain countries. This information can also be seen in our MytxtNation control panel
    .
  • Click through Rates: By tagging links or using specific short links for your SMS campaigns, you can track visitors from SMS message to conversion through Google Analytics.

In order for you to get the most out of your SMS campaigns, we recently improved our MytxtNation Control Panel, offering you more visibility, in an easy-to-use way.

Preview of SMS Messaging Reporting and Analytics in MytxtNation

Following on from last year’s release of MytxtNation, which incorporates full reporting and accounting for Mobile Billing, we can now announce the addition of SMS messaging with advanced, real-time reporting, due for release in April, 2014.

txtNation provides superior termination, quality pricing, high deliverability, in-depth analytics, easy to understand protocols and full transparency.

graph-cp-screenshotMytxtNation – SMS Messaging reporting features:

  • Simple, easy to use interface
  • Accounting for SMS Messaging
    • Bulk SMS, One – Way SMS
    • Long Codes, Virtual Numbers
  • Unifies all txtNation direct mobile messaging connections, globally
  • Support for HTTP, SMPP reporting
  • Transparency – clear real time messaging reporting
  • Historical data
  • Pending and actual transaction data
  • Clearer, more responsive messaging logs
  • Improved export options for larger results
  • Interactive messaging activity and statistics
  • Instant searching and browsing of key data
  • Improved graphs, charts and information panels
  • Pinch and zoom graphs
  • Optimised for desktop and mobile
  • And much more!

billing-messaging-drop-down

Very soon you will be able to view your Messaging analytics and statistics from inside MytxtNation, by simply logging in and selecting Messaging.

“We are pleased to announce the inclusion of SMS mobile messaging and further updates into our next generation reporting platform, MytxtNation. Our team has worked incredibility hard over the last few years to make this a reality, moving away from our legacy systems and building new software on the cloud.

txtNation provides superior termination, quality pricing, high deliverability, in-depth analytics, easy to understand protocols and full transparency across messaging. MytxtNation as a front-end, showcases these improvements to our clients.”
Michael Whelan, txtNation CEO

gateway-add-countries-cpMytxtNation features coming soon:

  • Mobile Gateway configuration
    • Support for Mobile Billing and Messaging config and set up.

These are due to go live in April 2014.

We are not stopping there! We also aim to add our full messaging mix into MytxtNation throughout the course of this year, including:

  • Unifying our USSD Statistics, across Flash and Menu based USSD.
  • Adding our HLR Reporting, across MNP, RTLU.

 

Login to MytxtNation

Sign up to txtNation

MytxtNation

We’re delighted to announce the launch of our brand new control panel, MytxtNation. To get started, simply log in at http://my.txtnation.com using your current Control Panel username and password.

Currently in final Beta release, this new online statistic and accounting platform has been born out of the need to cater for the developments and technology changes in mobile operator billing and messaging, further showcasing txtNation’s pursuit to be the global leader in mobile billing.

Catering for Mobile Operator Billing transactions and accounting from this release, over the coming months we will be adding more features to this platform.

Ashley Cross, txtNation’s COO, says of the beta launch: “We’ve designed our new control panel to make every client’s account clearer and more responsive, putting financial and messaging data front-and-centre and drastically removing “noise” by taking out less popular features. The team has worked really hard to make this happen. But this is only the start and we have built the foundations to make MytxtNation the future hub for all our key client services.” He adds that “we encourage our clients to be vocal with their feedback about the new system so that we can ensure it meets the needs and expectations of those it serves.”

The new version includes:

  • Simple, easy to use interface
  • Accounting for all types of Mobile Billing
    • Premium SMS; Silent Billing, On-Net Billing, Mobile Web Billing
    • Direct Operator Billing; Payforit, WyWallet, 4T
  • Unifies all txtNation direct mobile operator connections, globally
  • Transparency – clear real time campaign reports
  • Historical data
  • Pending and actual transaction data
  • Clearer, more responsive account balance
  • Interactive messaging activity and statistics
  • Multi-currency display settings
  • Improved export options
  • Instant searching and browsing of key data
  • Improved graphs, charts and information panels
  • Optimised for desktop and mobile
  • And much more!

We have worked hard to bring the new control panel to you. We welcome you to start using MytxtNation.