txNation will be attending the Affiliate Summit West, Las Vegas Jan 10th to 12th.
Come meet us to discuss all Mobile Billing flows and options for the affiliate market.
As part of txtNation’s sponsorship and presence at Telemedia Prague earlier this week. CEO Michael Whelan was presenting various billing flows and options, being on hand to discuss the range of billing options txtNation has with direct operator connections.
View the slides from txtNation’s presentation on billing flows.
After a busy few days in Barcelona for arguably the largest conference of the year, txtNation’s key staff members are returning from the event.
This show played the perfect host to meeting existing key partners and clients whilst looking for new opportunities across business and technology verticals.
Impressive as always, Mobile World Congress didn’t disappoint with txtNation’s Head Of Account Management, Ana Reed Davies commenting “The show was such a great opportunity to meet with global clients of whom we don’t get to see very frequently. We presented all new mobile billing flows and our directly connected markets throughout the show.”
Following MWC, several members of the txtNation team went on to attend the European Summit, with focus on understanding and reviewing the current state of the Web and Mobile traffic split. With more websites becoming mobile oriented by the day, it’s up to aggregators like txtNation to step their game up by offering the most up to date and optimised mobile billing flows.
Jon Rowsell, txtNation’s managing director, attended the AIME Quarterly General Meeting on 23rd October in the City of London.
It was kickstarted by Garret Doyle, COO of Irish consultancy Red Flag. Garret was formerly CEO of iTouch, a substantial aggregator ten years ago, which was subsequently acquired. Red Flag lobbies on behalf of diverse industries, with recent activity centring on big tobacco’s issues with non-branded packaging and aiding charities with Premium SMS donations to maximise Gift Aid. Garret shared his experiences of lobbying for policy change with its benefits and pitfalls.
The Payment Services Directive (PSD) was a recurring topic at the GM, where we learned more about how AIME, PPP and the MBG are working together, alongside the UK Treasury, on the wording of this key directive, including exemptions for mobile billing and marketing from Financial Services Authority oversight. Selling physical goods via mobile, which is currently blocked, was also touched upon in that context.
Next up was Jeremy Stafford-Smith, Vodafone B2B Compliance Manager, who invited txtNation along with other L1s to a workshop on the customer journey, focussed on bringing consistency, timeliness and accuracy of information throughout the value chain to benefit end users. txtNation will report back on the success of these customer care implementations in November.
Jeremy Flynn from Empello, which monitors compliance on behalf of Vodafone, highlighted the importance of prominent, clear customer care details and the crucial responsiveness of support personnel through each provided contact method. Receiving prompt service was heavily underlined as key to providing effective customer care and he reminded us of the simple choices open to complainants: the number checker on PhonepayPlus’s website, which acts as a database of all registered L1 providers, and the prominent, red “Complain” button, highlighting the importance of providing timely customer care.
AIME has been doing a good job, proactively targeting other sectors to stimulate member activity, with recent representation of the organisation at the Telemedia trade show. Other activity is planned, with the focus on apps and gaming at Apps World (12th – 13th November) and on iGaming at Pay360 (25th November), as well as next year’s Digital Media Summit (February 2015). Major press and online media coverage is also planned.
This year saw AIME release their Digital Marketing Guidelines, following lengthy consultation, and although they do not yet form part of PPP’s official Code, they will be taken into account as mitigation when adopted during tribunal.
The AIME Early Warning System, which confidentially keeps industry ahead of potential issues through inter-group notifications, was trumpeted as a success, though a request for more submissions was heard. Similarly, AIME is planning to form a group called COBRA, drawing parallels with the UK Government’s emergency response group of the same name set up to respond to emergency situations in the realm of interactive media and entertainment, helping reduce potential consumer harm and relieve resources by stemming problems before they escalate.
Next was exciting news of a 2015 Telemedia / AIME UK event to be held somewhere outside of London, details to be released in the coming months. We’ll write about that on the blog when it is announced.
AIME has formed a new Charity Working Group attended by Children In Need, Comic Relief, Soccer Aid, Cancer Research, among other charities, with the primary aim of collecting Gift Aid through SMS reply rather than mobile micro-sites. The opportunity effectively represents a £3.75m blackhole, where donors don’t complete the requirements necessary to avoid 25% of the donation going into UK government coffers.
Rory Maguire of AIME received praise for playing a notable part in the ongoing 13th Code Consultation, backing various changes including upping the maximum daily cost per “call” (same will apply to SMS) to £45 from £30, the prior permission regime changes that mean it should need less administration to go live with services by reducing the lengthy approval process, and a lower barrier to contest tribunal decisions.
Various parts of the consultation were objected to, including, importantly, the classification of children’s services, with outliers like Candy Crush Saga being classified as a children’s service, due to it’s cartoon nature, despite the biggest user demographic comprising women in the 18 – 30 age bracket.
Other business saw calls for AIME being involved in EE’s recent announcement, with Three’s upcoming backing, that will herald new rules preventing multibill Premium SMS so that you can no longer send, for example, 2 x £1.50 messages to bill £3.00, as well as signalling a change to all regulatory messages so that the likes of spend reminders and Payforit opt-in PINs have to be terminated via their direct routes, as opposed to cheaper standard rate MT routes.
All in all, it was a busy, proactive and positive meeting that focussed on a number of vital topics to our sector.
Last week several members of txtNation’s Business Development team attended Telemedia in Marbella.
The event was a great success getting time to spend with current clients and partners. A speaking slot on Mobile Web Optimised Billing was also presented by txtNation.
Some pictures from the event below:
World Telemedia, Marbella runs from 15th to 17th October. txtNation’s business development team will be in attendance.
Mobile web optimised operator billing will be a big focal point for this event, with txtNation showcasing many country options.
txtNation recently attended the Wholesale World Congress which took place in Madrid on 3rd – 4th September.
The Wholesale World Congress (WWC) is one of the main events in the Wholesale SMS community’s calendar and offers a great opportunity to meet new and existing clients. It is an event for the entire industry with participants from all areas of the wholesale telecom industry including voice and SMS.
As txtNation enter the wholesale space for Bulk A2P SMS traffic it made perfect sense for txtNation to attend and meet service providers and develop new relationships. As a result of attending the show we have already converted a number of opportunities and work further to open up our extensive reach list for Global SMS termination.
Paul Adams, Head of Messaging at txtNation commented “A well organised event in a great central location, giving the opportunity to meet with new clients and spend some downtime with existing clients.”
While we are busy in meetings and sponsoring the Wholesale World Congress this week, we are already making preparations for two more shows next week!
iDate and dmexco
Idate is ony a week away! Come along and meet txtNation at the show.
As the industry’s largest event, iDate2014 (Dating Industry Trade Show) covers business management of dating and matchmakers.
Shortly following iDate is dmexco, September 10 to 11th.
dmexco is one of the largest digital marketing events and conferences. Affiliates and payment companies will be in attendance.