We work with many dating and social sites across the web. Some use mobile billing alongside other methods of payment i.e. credit card, others have moved to just supporting purely Mobile Billing – ‘Pay by Mobile’ due to the huge benefits it brings.
The most common use of ‘Pay by Mobile’ across dating and social sites can be seen in two main areas:
For low cost ‘virtual’ items, mobile billing is key. Who wants to pay on their credit card for a product under 10 euro when they can charge instantly to their phone account, seamlessly.
Allow users to pay for membership for a week or a month using Operator Billing. Pay by SMS!
Uplift from using Direct Operator Billing
Sites that use our billing report an uplift in sales unlike any other billing platform. On mainstream sites mobile billing has seen a 20%+ increase to their existing revenues from customer payments. Mobile Billing is the most common and ubiquitous tool and of course dating and social sites realise consumer choice is always a positive in terms of end-user conversions.
In mobile dating, customers are also attracted to the anonymity that mobile operator billing provides. Combine this with the level of credit card penetration in many worldwide markets being low. So, mobile billing, is even more important in these markets.
Speed to pay
No forms to fill out. Everyone has a mobile phone. Not everyone has a credit card or wants to use it for dating or social sites.
All the customers need to do to pay is send an SMS (or click a link!). We handle everything else from that point on. Several seconds later and the payment is made. Perfect for digital items such as Virtual Currency as example above.