txtNation, the award-winning leader in global mobile messaging and billing, this week announced the release of an extension to their worldwide HLR offering. It is now possible in the United Kingdom, on all major networks apart from Vodafone, to see if a number is residing on a contracted monthly plan or, where 38% of the UK market own, pre-paid SIM cards. The lookup is performed just by providing a mobile phone number, apart from on network Three where an IMSI is also required.

txtNation as of late has seen increased demand for the service from companies offering calling cards, reverse calling, MVNO’s, mobile topup providers, payday loan and traditional loan companies, marketing and data list providers, ridesharing, ticketing, virtual credit cards, digital wallet top-ups, clients requiring fraud screening, amongst others.

More »

txtNation, a tier-one aggregator and award-winning provider of Mobile Billing and SMS Messaging services, have recently updated their Bulk SMS SMPP Desktop application to include a developer debug option.

Broadcast Bulk SMS directly from your desktop using txtNation’s Desktop SMS tool

The app, which enables users to quickly send batches, and equally well to just send single SMS messages, from their desktop PC, now has guided debugging to assist developers with their SMPP API connection to txtNation’s SMPP SMS platform.

 

Desktop Bulk SMS

 

Download Bulk SMS Desktop APP  (run file)

How to use guide

More »

E-SMS Gateway adding SMS to your existing email channels – A new txtNation Service for Helpdesk and CRM platforms.

txtNation’s E-SMS Gateway enables you to provide SMS Support (aka Text Support) and SMS Customer Relationship Management and SMS recruitment, universally compatible with multiple platforms. The service integrates directly with most support platforms such as Zendesk, Zoho Support and Oracle and CRM providers such as Salesforce, Sugar,  Sage CRM and Microsoft Dynamics CRM to provide a seamless integration to work alongside, in addition to, or instead of email support.

txtNation’s E-SMS Gateway makes it simple for any email-based platform to trigger SMS, email or both simultaneously, and accept replies by either channel.

Without the need for developers, or even the hassle of reconfiguring support system settings, easily setup 2-way SMS interaction through emails.

The 2-way communication is triggered in two ways, either ‘proactively’ where the customer support agent pushes a text message, or ‘reactively’ where a number is promoted encouraging text messages from those who need interaction.

Compatible Platforms:

CRM

CRM

 

HelpDesk

helpdesk

 

 

Recruitment

recruitment

 

How does it work?

 

More »

Google has now officially approved our SMS add-on so you can send messages from data lists directly from Google Docs’s Sheets web app or by uploading compatible spreadsheets to Google Docs from the likes of Microsoft Excel and OpenOffice.

 

txtNation Bulk SMS from Google Docs SMS

txtNation Bulk SMS from Google Docs SMS

 

txtNation’s Google Doc Bulk SMS Add-On

Simply use your secure txtNation credentials to authenticate and start sending messages based on any of your data lists, funded by your existing credits package.google 3

 

You can read all about using this add-on by visiting our knowledge base article.

 

 

With more and more Mobile Operators (MNO’s) changing their strategy and plans to partner with Over-the-Top (OTT) players such Facebook and WhatsApp, txtNation has already begun to bridge this gap between the operators and the service providers.

  • Nearly all MNO’s see the advantages in OTT and being part of the action.
  • Over 3/4 of MNO’s want OTT partnerships to bolster revenues.
  • Nearly half of MNO’s want to partner with Facebook and WhatsApp.

With P2P voice and SMS messaging revenues in decline over recent years, network operators are needing to look to alternative revenue sources.

Mobile operators need to change their role in the SMS messaging market, here is why:

OTT SMS

OTT SMS

[Source: Analysys Mason, 2014]

txtNation is partnering with OTT service providers worldwide in a bid to become their one stop service provider.

Over the last several years txtNation has been building up its messaging and billing footprint to facilitate such service models, highlighting chat and dating as the fastest growth area. txtNation are currently working with many OTT providers across mobile messaging and several social services across mobile operator billing.

Making use of txtNation’s Virtual Mobile Numbers (aka. long numbers) and enabling multi-communications, true two-way interaction is now possible for OTT application developers worldwide.

txtNation CEO, Michael Whelan comments “We have added significantly to our coverage in Virtual Mobile and SMS routing over the past year, tying up deals with many worldwide network operators. We will continue to build on this growth and coincide this with existing technologies like short codes.

My vision is simple; the future of the phone number being virtual and to enable Voice activation alongside SMS, building on our successes and bringing MNO’s back into the mix! Making them relevant for such high growth OTT services.”

txtNation want to change the way in which operators participate in OTT, allowing users to take complete control of their messaging and voice flow across all communication channels, giving the mobile customer the choice on how to develop their conversations.

www.txtnation.com

See how Nextplus are using Virtual Numbers for their messaging & calling app loved by millions. http://www.nextplus.me

Read more on our messaging on our product page, http://www.txtnation.com/mobile-messaging

We are delighted with the positive response to our sixth-generation control panel, MytxtNation, and have introduced a few updates in the past week to enhance your use of our key tools.

We have now made it easier to request new services from MytxtNation. Simply visit the “All APIs” page for a clearer directory of all our available services and a new request feature, allowing you to select the mobile billing and messaging services of interest, which then gets shared with our business development teams.

An experienced representative, or your account manager if you have been assigned one, will then discuss the next steps to ensure we are all lined up. Our focus is on getting your services up and running, ensuring your compliance, technical and business needs are met.

You can find the “Request Service” button throughout MytxtNation. Click one or more services, or tell us about any bespoke needs not listed, confirm your email address or those of your partners, and submit. It’s the quickest way to tell us what you need directly from our control panel.

More »

In the last couple of years, Video on Demand (VoD) streaming and PPV has grown on mobile. According to the Ericsson Mobility Report for June 2013, video accounts for more than 30% of all mobile-data traffic, globally. On average, 2.7 million VoD requests are made in the UK alone, every week.

With viewers watching on demand content for an average of 3.5 hours per week, and mobile devices pulling in up to 50% of viewing time, mobile is a key area for VoD.

One of the key issues surrounding Over-The-Top (OTT) content and VoD is how to monetise it. Advertising is commonly used, however, this can be damaging to the overall customer experience. Below are reasons why mobile operator billing can offer a strong solution to the problem.

  • Quick and seamless payments. Mobile web optimised mobile billing offers the customer a simple billing process. They are charged to their mobile phone bill or pre-paid credit, without having to fill in the long forms associated with credit card.
  • Attract non-credit card customers. For those who don’t own a credit card, mobile billing offers another option.
  • Audience Profile: 16-30. This is a key demographic for those who consume VoD and OTT content. This is also a key demographic for mobile payments.
  • High conversion rates. The quickness and easiness of mobile billing results in fewer drop-offs. Where direct operator billing is available, conversion rates can be as high as 85%, whereas credit card conversion rates can drop down to as low as 7% on mobile.

The Quality of Experience (QoE) for VoD streaming users on mobile is an area that is currently improving, with the streaming quality not high enough in many cases. Mobile billing can offer a simple way to charge users for premium service.

Video streaming on mobile is set to grow in the coming months and is likely to pass 45% of all mobile-data traffic in the next five years.

To find out more about mobile billing, please contact us.

2013 : Mobile Billing and Mobile Marketing

As expected by many, 2013 has seen a huge increase in the number of smartphones in use across the world, as well as more people using their handsets to access the internet. This has had an impact on the mobile billing and messaging industries, with a growing need to expand into more and more markets throughout the year.

Recent research by eMarketer suggests that there are now 30.9m smartphone users in the UK, which is over 60% of all mobile users. According to research reported in Marketing Magazine earlier in the year, over 50% of the global population accesses mobile internet at least once a week, with 35% using it daily.

Global Coverage
With a finger firmly on the pulse of the industry, txtNation made some big steps forward, catering to the growing demand. 2013 has seen txtNation expand its global reach, with direct connectivity in Switzerland and Belgium and the launch of 4T Mobile Payments in Denmark.

As mobile billing becomes more and more popular in the United Kingdom, Payforit released version 4 of its payment solution. In November, it was announced that version 4.4 would be released, with a number of changes to improve the customer experience. As a brand, Payforit has made an impact, with consumer trust growing, which can only be a good thing for businesses that accept mobile payments in the UK.

As txtNation expanded globally in its coverage, a number of new appointments in relevant markets were made. Matt Barbieri, joined as Territory Manager for Africa, Andrew Rippon as Territory Manager for the Middle East and most recently, Hans Tjolle was appointed Territory Manager for Benelux.

External Changes
During quarter 3 of 2013, it was announced that mobile networks in Ireland would be blocking any off-net or foreign traffic. This has looked to become a trend throughout other countries too, which is bad news for those offering low quality messaging routes, but better for businesses in the long run, as they will have less chance of working with aggregators who offer these cheaper options.

In the summer, Sweden’s WyWallet scrapped its registration process, as it looked to improve the customer journey and increase conversion rates. Mobile payments in the Nordics has been healthy over the last year, with the networks really working hard to build consumer trust.

In the United States, new regulations came into force from the Mobile Network Operators, stopping charges for premium SMS, meaning businesses can no longer use PSMS as a solution for monetizing services in the USA. This came into effect in November of this year.

For txtNation, 2013 was a big year, as not only did we reach our 10th birthday, following our growth from a bedroom business in 2002, but we also expanded, by acquiring South Africa and UK based 24G Media. We launched USSD menus and released our next generation control panel, MytxtNation.

Calvinayre.comMobile Payments for iGaming
Gaming and Gambling is one industry that has shown a lot of recent growth on mobile, and mobile payments has, in 2013, become a talking point for many operators. This year, txtNation attended many gaming and gambling specific events, including EiG Totally Gaming in Barcelona, Mobile Marketing Magazine’s Mobile Gaming and Gambling Summit, mGaming Summit, Social Gaming Summit and Mobile and Tablet Gambling Summit, where our CEO, Michael Whelan was interviewed by Rebecca Liggero of Calvin Ayre.com about mobile payments.

2013 Awards and Achievements
This year saw us nominated for the Effective Mobile Marketing Awards in the ‘Best m-commerce solution’ category for our flagship ‘plug-and-pay’ billing solution JunglePay. We were named among Top 50 Mobile Innovators by Mobile Entertainment Magazine and nominated in the ‘Best Mobile Payments Company’ category in the Mobile Entertainment Awards as well as numerous others.

Mobile has grown in importance in 2013, with many businesses seeing the need to optimise the full user journey, from marketing and website to payment process. We have seen some exciting stories develop in mobile payments, with Buy Game Credit enabling Xbox players to purchase points via their handsets, and mobile dating site BeFlirty seeing a huge increase in revenue following their integration of Payforit with txtNation.

If you would like to discuss mobile billing and mobile messaging with us, to help your business increase profits in 2014, please contact us.

txtNation has recently invested in major upgrades to key parts of its platform, enabling it to deal with increasing demand for mobile messaging services as part of its commitment to maintaining its leading position in the mobile billing and messaging market.

The platform has seen considerable investment over the last few years, and has become markedly more robust, adding several new global locations and cutting-edge mobile payment services.

The new processing cluster, which is currently being rolled out, will increase throughput of messages and increase general reliability across our client services. The changes will boost the capacity of some core services by a third.

This comes ahead of the upcoming beta release of our next-generation Control Panel, to replace the current version of our flagship software and will launch under the “My.txtNation” brand. You can read more about this and view screenshots here.

Adding to these changes, we’re also in the planning stages of bringing further improvements to our queueing systems that we hope to launch by Christmas. This will make them more responsive and robust, further increasing the throughput of our main SMS messaging services.

Ashley Cross, COO of txtNation: “We’re delighted to see continued demand for our services all over the world and we’re determined to keep our platform ahead of the game.”

Contact us to find out how it can benefit your business today.