Many online dating communities and social media services have run into issues surround fake accounts. As these fake accounts are created on their websites, it damages the credibility and cuts retention rates. This can also be a method of distributing malware to users’ phones and computers.
According to a 2012 report, 1 in 10 online dating profiles are scams, highlighting the extent of the issue.
Dating and social sites risk losing the confidence of their customers unless this problem is tackled. This is where SMS can come in as a valuable tool. To cut down on fake accounts, you can enable your users to enter their mobile number, receive a PIN (aka. OTP One time password) and enter it to verify, therefore, associating their mobile number with their account.
If all accounts need to have a mobile number associated, this reduces the ability to create multiple usernames.
This solution can work for free dating sites, using the above flow, but also for paid dating sites. By using a Premium SMS to charge users directly to their phone bill or pre-paid credit, this offers a simple and easy payment solution as well as a preventative measure against fake profiles.
To add a further level of validation to this process you can add HLR Lookup to aid verification for OTP / PIN’s.
Users are very aware of the problem, so with a secure prevention tool like SMS, you can not only prevent issues, but also boost consumer trust.
If you would like to discuss ways in which SMS can be used to combat fake account creation, please contact us.