To tie in with the iGaming Super Show in Amsterdam, now is a good time to discuss two of the biggest issues for gaming and gambling operators, conversion and retention. Mobile messaging can directly solve the problems
According to Juniper Research, 64 million people used mobile devices to gamble in 2013 and that figure will rise to 164 million in 2018. The customer journey on mobile is hugely important for gaming and gambling operators.
Increase Conversion Rates
A long payment process can cause huge drop-offs, and complicated credit card forms do not offer a good user experience. Mobile payments are simple and quick. The user doesn’t need to register or fill in long forms and with our Payforit solution in the UK, can purchase with a single click.
For more information, read our blog post Monetising Mobile: Gaming and Gambling.
SMS messaging can reach players direct to their handsets, with higher open rates than email. As players are currently using gambling and gaming services on mobile more than ever, mobile messaging is becoming more and more effective as a retention tool.
SMS can be used for:
- Welcome Messages
Read more in our blog post Re-activating and Retaining iGaming Customers through Mobile.
If you would like to arrange a meeting with us at the iGaming Super Show, or to arrange a call, please contact us.