2013 : Mobile Billing and Mobile Marketing

As expected by many, 2013 has seen a huge increase in the number of smartphones in use across the world, as well as more people using their handsets to access the internet. This has had an impact on the mobile billing and messaging industries, with a growing need to expand into more and more markets throughout the year.

Recent research by eMarketer suggests that there are now 30.9m smartphone users in the UK, which is over 60% of all mobile users. According to research reported in Marketing Magazine earlier in the year, over 50% of the global population accesses mobile internet at least once a week, with 35% using it daily.

Global Coverage
With a finger firmly on the pulse of the industry, txtNation made some big steps forward, catering to the growing demand. 2013 has seen txtNation expand its global reach, with direct connectivity in Switzerland and Belgium and the launch of 4T Mobile Payments in Denmark.

As mobile billing becomes more and more popular in the United Kingdom, Payforit released version 4 of its payment solution. In November, it was announced that version 4.4 would be released, with a number of changes to improve the customer experience. As a brand, Payforit has made an impact, with consumer trust growing, which can only be a good thing for businesses that accept mobile payments in the UK.

As txtNation expanded globally in its coverage, a number of new appointments in relevant markets were made. Matt Barbieri, joined as Territory Manager for Africa, Andrew Rippon as Territory Manager for the Middle East and most recently, Hans Tjolle was appointed Territory Manager for Benelux.

External Changes
During quarter 3 of 2013, it was announced that mobile networks in Ireland would be blocking any off-net or foreign traffic. This has looked to become a trend throughout other countries too, which is bad news for those offering low quality messaging routes, but better for businesses in the long run, as they will have less chance of working with aggregators who offer these cheaper options.

In the summer, Sweden’s WyWallet scrapped its registration process, as it looked to improve the customer journey and increase conversion rates. Mobile payments in the Nordics has been healthy over the last year, with the networks really working hard to build consumer trust.

In the United States, new regulations came into force from the Mobile Network Operators, stopping charges for premium SMS, meaning businesses can no longer use PSMS as a solution for monetizing services in the USA. This came into effect in November of this year.

For txtNation, 2013 was a big year, as not only did we reach our 10th birthday, following our growth from a bedroom business in 2002, but we also expanded, by acquiring South Africa and UK based 24G Media. We launched USSD menus and released our next generation control panel, MytxtNation.

Calvinayre.comMobile Payments for iGaming
Gaming and Gambling is one industry that has shown a lot of recent growth on mobile, and mobile payments has, in 2013, become a talking point for many operators. This year, txtNation attended many gaming and gambling specific events, including EiG Totally Gaming in Barcelona, Mobile Marketing Magazine’s Mobile Gaming and Gambling Summit, mGaming Summit, Social Gaming Summit and Mobile and Tablet Gambling Summit, where our CEO, Michael Whelan was interviewed by Rebecca Liggero of Calvin Ayre.com about mobile payments.

2013 Awards and Achievements
This year saw us nominated for the Effective Mobile Marketing Awards in the ‘Best m-commerce solution’ category for our flagship ‘plug-and-pay’ billing solution JunglePay. We were named among Top 50 Mobile Innovators by Mobile Entertainment Magazine and nominated in the ‘Best Mobile Payments Company’ category in the Mobile Entertainment Awards as well as numerous others.

Mobile has grown in importance in 2013, with many businesses seeing the need to optimise the full user journey, from marketing and website to payment process. We have seen some exciting stories develop in mobile payments, with Buy Game Credit enabling Xbox players to purchase points via their handsets, and mobile dating site BeFlirty seeing a huge increase in revenue following their integration of Payforit with txtNation.

If you would like to discuss mobile billing and mobile messaging with us, to help your business increase profits in 2014, please contact us.

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