Earlier this year, we launched our Russian Mobile Operator Billing solution, enabling businesses to take advantage of our high payouts and easy integration. Now, we look at key information about the market and discuss reasons to operate there, through mobile.
With the highest mobile penetration of all the BRIC countries, at 162.36%, and a population of over 143 million, Russia is a big market to enter. Having experienced a lot of growth in the usage of mobile internet in recent years, 31.4% of Russians accessed the web on their handsets last year, which is up on 21% in 2012 and 17% in 2011.
In Russia, the majority of mobile internet users are 18-24 year olds, followed closely by 25-34 year olds. This is a key demographic for mobile payments. Credit card payments can cause high drop-off rates, due to the long payment process on mobile, so our Mobile Operator Billing solution can solve this.
txtNation can offer mobile web optimised payments in Russia with a seamless payment process. We can offer a large tariff range from 1rub to 5000rub as well as full technical and compliance support and dedicated account management to ensure an easy setup process.
Our Mobile Operator Billing solution allows a user to simply enter their mobile number and be charged to their contract or pre-paid credit.
With MSISDN forwarding, we can offer single-click mobile payments. The user’s mobile number is detected, and they therefore cut out one step of the process. They can simply click a button to pay. This is only available through application on the MTS network.
If you would like to discuss our mobile billing solutions and how they can help your business, please contact us