A key method of increasing engagement with your customers is to add value with your communication. SMS is a highly powerful tool to do this, as the brevity of the messaging, the ability to reach customers at any time and the directness all contribute to the high open rates.
When looking to use SMS as a value adding tool, it is key that you look at the areas in which there is a need from your customers. Below are some examples of areas that could benefit from text messaging.
- Signup confirmations
- Updates and alerts
- Useful information regarding a previous purchase
- Appointment alerts
To get the best results from mobile messaging as a value-adding tool, there are a few points you should take into account.
Know your customer’s needs
As marketers, we really need to consider the two-way conversation. You know what you want from your customers, but you must take a step back and consider what they want from you. How can you make their experience much better? With every communication you sent to them, consider how it will help them, and consider whether you are using the most convenient form of communication for them, for example, a last minute notification to an email address could easily be left unread for a number of hours.
Do not disturb
Be sure to consider the timing of your communication. For example, a reminder for a 10am appointment should not be sent in the middle of the night, but cannot be sent too late. When a consumer opts in to receive your text messages, it may be worth requesting time zone information, if dealing with end-users across various countries. This way, you can ensure that you don’t contact them too late or too early.
What do you want to get out of your value-adding activity? Potential metrics include sales, engagement through social media, open rates, response rates, click through rates and unsubscribe rates.
Be sure to monitor these on an ongoing basis. This way, you can get a good idea of how well your mobile messaging is working as a value-adding tool.
txtNation’s bulk SMS APIs allow you to integrate our messaging solutions with your own software. By using our Gateway, you can create a tailored messaging solution to fit your needs. We offer an HTTP, SMPP and FTP Bulk SMS API. Our platform allows for a higher throughput, resulting in faster delivery and more reliability. Our technical support and dedicated account management makes it easier for you to get started and set up. We also offer USSD as a form of messaging.
Alongside our bulk SMS and USSD APIs, we offer HLR Number Lookup so you can identify what network the customer is contracted to, identify whether the mobile phone is on or off, identify inactive mobile numbers and identify the location of the user. With this information, you will be able to save money by finding numbers that are not worth contacting.
txtNation are attending Mobile World Congress 24th-27th February in Barcelona. If you would like to arrange a meeting with us or to discuss how mobile messaging can be used as a value-adding tool for your business, please contact us.