Monetising mobile for gaming and gambling

Next week’s ICE Totally Gaming exhibition in London will see some the biggest names in gaming and gambling meet under one roof, at the ExCeL. txtNation will be exhibiting there, as a trusted provider of mobile billing and messaging solutions with experience of working with gambling and gaming operators.

Having previously discussed issues faced by gambling operators in our blog posts ‘Increasing Loyalty and Retention for Mobile Gaming‘, ‘The Importance of Going Mobile’ and ‘Overcoming the Challenges of Going Mobile’, we now look at how to monetise mobile.

Mobile billing offers a simple, seamless payment solution, with a great customer experience, leading to increased conversion rates. As part of the signup process on a mobile optimised site, the time taken to complete payment is a huge factor in whether or not customers drop-off.

For mobile applications, in-app billing offers a solution for making money, without relying on advertising.The level of sophistication of the billing solution depends on the app, with some able to receive and interpret the Premium SMS, before informing the customer that they have paid. It is possible for apps to require that the user enters a code or password that they receive in an SMS message to activate the add-ons or service.

Mobile payments offers convenience to your customers, increasing trust and confidence in your brand. The ubiquity and ability to cater for a wider audience profile (including non-credit card customers) makes it essential for any mobile strategy.

This is a low-cost payment solution, which is easy to set up with txtNation’s dedicated account management and expert compliance and technical support. We offer everything you need if you are looking to increase your mobile presence, by accepting mobile billing.

txtNation will be exhibiting at ICE Totally Gaming at ExCeL London, 4th – 6th February at stand N12-252. If you would like to book a meeting with us to discuss mobile billing and mobile messaging, please contact us.

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