Last week, txtNation visited the ad:tech digital marketing event in London to meet new and existing contacts. The show was bustling as usual, with talk around big data, lead generation, new digital technologies. SMS messaging and data was by far the hottest topic for mobile.
With mobile on the lips of every digital merchant, marketer and developer in the world, we would have liked to see more space dedicated to mobile, however, this didn’t stop many discussions taking place away from the booths.
Mobile optimised websites have been a big topic in digital marketing for some time now, with many seeing the importance of offering a high level customer experience on mobile. Since the move in this direction, the need for a smooth customer acquisition process, specifically for mobile users has become more and more important, and that’s where SMS messaging and data stands out.
By buying targeted mobile data, you can quickly and easily reach thousands of potential customers with a bulk SMS campaign. Much like other forms of data, it is essential that you buy good quality data. When you purchase mobile data from txtNation, it comes from a trustworthy source and will have already been checked with an HLR lookup.
To make the most out of your data, we offer two solutions for your text messaging marketing needs. Our bulk SMS Gateway is the advanced option, which relies on our API. We also offer mFUSION, a txtNation product, which makes setting up bulk SMS campaigns easy, using our award-winning platform.
It is clear to see that more users are accessing websites on their mobile handsets, and more businesses are aware of the need to accommodate for them with a mobile website.
According to SMS Marketing statistics, it takes 90 minutes for the average person to respond to an email, however it takes just 90 seconds for the average person to respond to a text message. The simplicity, quickness and logical process of clicking from a text message link to a mobile website makes bulk SMS marketing and SMS data the ideal method of new customer acquisition.