We work with many dating and social sites across the web. Some use mobile billing alongside other methods of payment i.e. credit card, others have moved to just supporting purely Mobile Billing – ‘Pay by Mobile’ due to the huge benefits it brings.

The most common use of ‘Pay by Mobile’ across dating and social sites can be seen in two main areas:

Virtual Currency

Example:

Pay by Mobile

For low cost ‘virtual’ items, mobile billing is key. Who wants to pay on their credit card for a product under 10 euro when they can charge instantly to their phone account, seamlessly.

Virtual Items

 

Memberships

Example:

Loveleap Mobile Site

Allow users to pay for membership for a week or a month using Operator Billing. Pay by SMS!

 

Uplift from using Direct Operator Billing

Sites that use our billing report an uplift in sales unlike any other billing platform. On mainstream sites mobile billing has seen a 20%+ increase to their existing revenues from customer payments. Mobile Billing is the most common and ubiquitous tool and of course dating and social sites realise consumer choice is always a positive in terms of end-user conversions.

In mobile dating, customers are also attracted to the anonymity that mobile operator billing provides. Combine this with the level of credit card penetration in many worldwide markets being low. So, mobile billing, is even more important in these markets.

Speed to pay

No forms to fill out. Everyone has a mobile phone. Not everyone has a credit card or wants to use it for dating or social sites.

All the customers need to do to pay is send an SMS (or click a link!). We handle everything else from that point on. Several seconds later and the payment is made. Perfect for digital items such as Virtual Currency as example above.

Come meet us at the upcoming mGaming Summit in London on Wednesday 15th June. We would love to meet anyone who is interesting in monetizing and mobilising games, or who are simply interested in discussing what txtNation can do.

As the organisers say, mobile ‘in-play’ sports betting led the way, now mobile casino games, slots and even bingo are finally seeing the kind of consumer uptake we’ve been waited for.

It’s no surprise that operators, affiliates, software providers, poker rooms, gaming companies and even mainstream consumer brands are now moving rapidly to embrace mobile platforms and technologies.

All these companies are looking to monetize and bill. Come meet us to discuss the possibilities.