txtNation attended the Mobile Asia Expo in Shanghai last week.
A tremendous event in a fantastic, bustling city. With Shanghai being a vital hub for business in Asia the positioning of the event in this city was undoubtedly important.
We enjoyed meeting with our existing clients based in Asia and we were also pleased to have the opportunity to make many new contacts whilst there.
There was a clear focus on gaming at MAE this year. Many online RPG and mobile app game publishers were in attendance.
Monetization strategies were a key focus and txtNations Premium SMS and Global Mobile Billing coverage was a prime proposition for game publishers in the region working with handset manufacturers on embedded content deals, where that content is shipped for distribution right across the world; and mainly to emerging market countries where un-banked consumer rates are high.
More than 200 companies showcased their goods, games and services at Mobile Asia Expo. Visiting the exhibition halls provided glimpses of exciting new phones, technologies, applications, back-end solutions, games, accessories and more.
Mobile Asia Expo 2013 included many new event offerings:
- Showcasing ‘Smart City’ – Explore the ways that mobile technology is enabling cities to become more efficient through cutting-edge demonstrations from international exhibitors
- More networking opportunities – Connect with the C-level leaders in the Asian mobile industry through a range of unique networking opportunities
- My MAE online networking platform – Reach out to new contacts and set up meetings using our exclusive, dual language social networking tool