Several members of txtNation’s Business Development team, including our Head of Business Development for Asia are attending Mobile Asia Expo in Shanghai, China on 11th-13th June.
Mobile Asia Expo is one of the continent’s biggest events focusing on mobile. Last year’s event attracted over 20,000 attendees and this year’s is expected to be even bigger.
txtNation has worked with a number of clients in China, offering in-app billing solutions to allow them to monetise their mobile games and apps through content wrap and unlock options.
txtNation’s Account Manager, Ana Reed-Davies, who is attending the event commented “With txtNation’s in-app billing solution, customers can quickly and easily pay for apps and games. Companies we have worked with in China have seen a huge increase in conversion rates, so we are looking to work with even more.”
In-app billing allows businesses to offer a ‘try and buy’ model, allowing their customers to use applications and games on their handsets before unlocking extra features.