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txtNation has now launched its Direct Operator Billing solution in Switzerland, via the country’s largest operator, Swisscom as part of its strategy for delivering first tier SMS messaging globally.

As a successor to the former state-owned PTT (Post, Telegraph, Telephone), Swisscom has over 55% of the market share, with 5.4 million mobile customers.

With a population of nearly 8 million and a mobile penetration rate of 122.3%, the addition of Switzerland marks a significant part of txtNation’s recent expansion of its European operations. As mobile payments grow, with more and more businesses taking advantage of the growth in the amount of mobile phones owned, txtNation has pushed its direct coverage, offering highly competitive rates.

Ashley Cross, COO at txtNation commented “We’ve worked hard to get Swisscom aboard and integrated into our platform, and this will no doubt be hugely beneficial to our clients. This is a superb Mobile Network Operator, which is a household name in Switzerland and has been at the forefront of the industry for a long time.”

The deal was signed in June of this year and txtNation have since been working hard to integrate Swisscom into its platform. During that time, the award-winning provider of mobile billing and messaging solutions has launched solutions in a number of countries to expand its global reach, including a direct carrier billing solution in the United States.

txtNation are now working with a number of businesses who operate in other countries, helping them to successfully enter the Swiss market.

Talking positively of the expansion, Ana Reed Davies, Account Manager at txtNation said “The deal with Swisscom allows us to offer great rates and a great mobile payment service in Switzerland. With an average annual income of over $45,000, the Swiss market is a strong market for businesses to operate in”

View our mobile billing and messaging coverage in Switzerland and contact us to find out how your business can benefit from Direct Operator Billing in Switzerland.

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