txtNation has now launched its mobile billing solution for India, enabling merchants to accept mobile payments via Premium SMS. This latest development marks the availability of mobile payments in all four BRIC countries, following the launch of Direct Operator Billing in Russia, in January.
With the fastest growing telecom network in the world, development potential and a population of 1.237 billion, India is a big market to enter. India has 635.51 million subscribers in total, or a 53.77% penetration rate, with a monthly mobile phone addition rate of 4.90 million.
txtNation has linked up with Vodafone, Uninor, Tata Docomo, Idea, Airtel and Aircel and offers customer price points / tariffs available across 3 to 50 INR. The new shortcode for India has been added to txtNation platform and is live now, complementing the company’s existing Asian footprint.