09. August 2013 · 1 comment · Categories: mFUSION

When marketing your product or service, you want to reach as many relevant people as possible, keeping a good return on investment. SMS marketing allows quick, simple messaging to customers and potential customers, with open rates of 95-98% within the first few minutes. Using mobile SMS marketing over other forms of communication can have many benefits:

Quicker
It takes 90 minutes for the average person to respond to an email, but only 90 seconds to respond to a text message. SMS messages are a quick way of getting in contact with your customers. When you want to send time sensitive information to them, for example, “Last Chance to Buy!” deals, SMS is far more effective in terms of speed, targeting and directness than other forms of communication.

Cheaper
With very little resource used, you can use SMS to contact current and potential customers without overspending. Physical communications can cost a lot of money to produce, whereas a simple text message doesn’t need to be printed or designed and the cost of sending is far less than that of a letter. On the other side of this, if you can market last minute using SMS, there is more chance that event tickets, travel tickets and time sensitive products can be sold, rather than going to waste.

Less likely to get filtered out as spam
Anyone who has dealt with email marketing knows of the constant issue with spam filters. The good news is that SMS doesn’t have that issue, as no spam filters are in place. On top of that, HLR lookups (a service offered by us) will clean your data, so you won’t waste money on contacting inactive mobile numbers. If you purchase a contact list for your mobile marketing, you should make sure it is clean, all end users have opted in and has had an HLR lookup.

Customers can easily reply
If you use a short code or long code for your mobile marketing, your customers will be able to reply directly to you. This is useful when creating surveys, offering services with validation and generally creating a connection with your customers.

Can be scheduled
With a good bulk email provider, you can schedule email delivery, so your message will drop into your customers’ inboxes at a certain time. You can schedule SMS messages to be delivered at a time of your choice too, with the key benefit here being that they are even more likely to be opened and read at that time too.

Greener
The environmental benefits of using SMS to contact your customers is clear. No printing, no paper and no waste is involved and no fuel from transportation.

Contact us or visit mFUSION to find out how it can benefit your business today.

1 Comment

  1. Gregory Willard

    Since technology is such a big deal, I have always wondered how marketing is adapting, I had no idea that you can use text messages to market. I also had no idea that it benefits the environment because you are no longer using paper. I think that is a very smart idea.

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